Senior Media Insights Consultant

Description Let’s be unstoppable together! Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set. At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives.  We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work.  Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana. Learn more at www.circana.com. Our Critical Sales Skills At the heart of our commercial success is a team of professionals who combine strategic insight, customer-centricity, and executional excellence. These skills represent the core capabilities required to drive value for our clients and sustainable growth for our business. Effectively Presents Solutions : Delivers tailored, compelling solutions that align with customer needs and drive action. Knows the Buying Influences : Identifies key decision-makers and understands their motivations and influence. Manages Buyer Indifference : Recognizes and explores customer hesitation to uncover new needs or opportunities. Understands Customer Needs : Operates as a recognized expert to articulate customer needs in the customer's business language and business context. Being Resilient : Bounces back from setbacks with composure and positivity; helps others stay productive during tough times. Manages Ambiguity : Stays focused and calm in uncertain situations; guides others through change. What will you be doing? You will drive the strategic delivery, client engagement, and commercial growth of retail media analytics and insights for the Coles 360 partnership, acting as a trusted advisor to both Coles and supplier stakeholders while identifying opportunities to expand Circana's value and commercial impact. Job Responsibilities Drive Client Growth: Identify and pursue opportunities to expand client relationships by aligning Circana’s data and software solutions with their strategic goals. Deliver Insight-Led Solutions: Translate complex data into actionable insights that help clients make informed decisions and achieve measurable outcomes. Manage the Sales Cycle: Lead end-to-end sales processes including prospecting, needs assessment, solution development, negotiation, and closing. Collaborate Cross-Functionally: Partner with internal teams (e.g., Client Insights, Product, and Analytics) to deliver integrated solutions and ensure client success. Maintain Industry Expertise: Stay current on trends in [retail, media and measurement] to position Circana as a thought leader and trusted advisor. Build Strategic Relationships: Develop and maintain strong relationships with key stakeholders across client organizations, including decision-makers and influencers. Utilize Sales Tools and Platforms: Leverage Circana’s proprietary platforms (Unify+ incl. Household Lift, Market Lift, Liquid Testing) to support client engagements and solution delivery. Achieve Revenue Targets: Meet or exceed individual and team sales goals through disciplined pipeline management and strategic account planning. Champion Client Success: Ensure client satisfaction by proactively addressing challenges, identifying growth opportunities, and delivering consistent value. Support Innovation and Feedback: Provide market feedback to internal teams to help refine offerings and contribute to product development. Advanced Analytic Skills: Demonstrated ability to conceive, manage, and deliver fact-based analyses, with a focus on consumer solutions, providing clients with clear, actionable insights to inform strategy. Requirements Degree qualified in Marketing, Business, Commerce, Economics, Analytics, Statistics, or a related discipline. Minimum 5-7 years’ relevant experience in FMCG, Retail, Retail Media, Media Agency, Customer Insights, Analytics, or Consulting, with a demonstrated track record of translating data and insights into commercial outcomes and client recommendations. Strong expertise in retail media measurement and analytics , including campaign effectiveness, attribution and incrementality, audience segmentation, customer and loyalty analytics, and the application of sales, shopper, and customer data to support business decision-making preferred. Commercially minded with advanced stakeholder management, consulting, and presentation skills , with the ability to influence senior client stakeholders, build trusted relationships, and communicate complex insights through compelling and actionable narratives. Proficiency in analytics and data visualisation platforms such as Power BI, Tableau, Unify+, NIQ, Quantium, Adobe Analytics, Google Analytics, or similar. Experience with retail media networks, closed-loop measurement, and omnichannel marketing analytics is highly regarded. Circana Behaviors As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role: Stay Curious: Being hungry to learn and grow, always asking the big questions. Seek Clarity: Embracing complexity to create clarity and inspire action. Own the Outcome: Being accountable for decisions and taking ownership of our choices. Center on the Client: Relentlessly adding value for our customers. Be a Challenger: Never complacent, always striving for continuous improvement. Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity. Commit to each other: Contributing to making Circana a great place to work for everyone. Location This position can be located in the following area(s): Melbourne Prospective candidates may be asked to consent to background checks (in accordance with local legislation and our candidate privacy notice ) Your current employer will not be contacted without your permission. #LI-MA1 Qualifications Skills Behaviors : Motivations : Education Experience Licenses & Certifications http://www.circana.com