Senior Paid Media Buyer

Beckett Simonon | Bogotá, Colombia | Hybrid (2 days in-office, 3 remote)

Beckett Simonon is a premium DTC footwear brand built on a made-to-order model, manufactured in Colombia and sold in the US.

We are looking for a Senior Paid Media Buyer who combines strong hands-on execution with strategic thinking. You will own campaigns end-to-end, make data-driven decisions independently, and be the person in Ads Manager every day, building campaigns, optimizing performance, and taking direct ownership of results.

What You'll Do

Campaign Execution and Ownership

• Build, manage, and optimize paid campaigns across Meta, Google, TikTok, and Pinterest, with full ownership of a $10M USD annual budget
• Define campaign architecture, audience strategy, bidding logic, and creative rotation across all channels
• Monitor performance daily and make proactive optimization decisions, identifying opportunities and addressing issues before they escalate
• Diagnose campaign performance across all variables: structure, targeting, creative, landing page alignment, and tracking

Budget Forecasting and Guardrails

• Build monthly spend and revenue projections and adjust budget allocation in real time based on performance signals
• Optimize against MER and NCPA targets, with a clear understanding of how media efficiency connects to overall business profitability
• Scale confidently where the numbers support it and pull back quickly where they don't

Incrementality and Testing

• Design and run incrementality experiments, including geo-lift tests, holdout groups, and platform-level lift studies
• Bring a structured approach to A/B testing: hypothesis-driven, measured with statistical rigor, and documented systematically so learnings compound over time
• Work with TripleWhale or Northbeam to understand the difference between platform-reported attribution and true incremental impact, and make budget decisions accordingly

Creative Collaboration

• Work closely with our internal creative team to develop compelling ad concepts and testing strategies
• Bring angles, hooks, and references to every creative briefing informed by ongoing research in the Meta Ads Library, TikTok Creative Center, and tools like Foreplay
• Translate performance data into specific, actionable creative direction that helps the team iterate faster and more effectively
• Stay current on what leading DTC brands are running and bring those insights proactively to the team

Reporting and Communication

• Deliver weekly and monthly performance reports with clear analysis and forward-looking recommendations, not just what happened, but what it means and what to do next
• Communicate performance and strategy clearly to founders and internal stakeholders
• Serve as the internal reference point for all paid media decisions and best practices

What We're Looking For

• 5+ years of hands-on paid media buying experience in e-commerce
• Deep expertise in Meta Ads Manager, including campaign structure, audience strategy, creative testing, and performance optimization post-iOS 14
• Solid working knowledge of Google Ads (Search, Shopping, YouTube) and experience with TikTok and Pinterest Ads
• Experience designing and running incrementality tests, such as geo-lift experiments or holdout groups
• A structured, hypothesis-driven approach to A/B testing and creative experimentation
• Comfort building spend and revenue forecasts in spreadsheets and presenting them to stakeholders
• Experience with TripleWhale, Northbeam, or a comparable MER-based attribution platform
• Familiarity with creative research tools such as Foreplay, the Meta Ads Library, or TikTok Creative Center as part of a regular workflow
• Strong analytical skills with the ability to turn data into clear, actionable recommendations
• Fluent in English and Spanish, with strong written and verbal communication skills
• Based in Colombia, available to work from our Bogotá office two days per week

What Makes This Role Different

You will report directly to the co-founders and work in close partnership with our Head of Growth. Together, you will form the core of Beckett Simonon's growth function, sharing data, aligning on strategy, and holding each other accountable to results. You will have full visibility into the business P&L and the context to understand how media decisions connect to overall profitability. There are no agency layers or account managers between you and the decisions that matter.

Interested in joining Beckett Simonon? Apply here:

https://form.typeform.com/to/KkQloqI5