Senior Paid Media Specialist

Senior Paid Media Specialist Job Title: Senior Paid Media Specialist Department: Marketing Location: Marbella Reports to: Programmatic Specialist We are looking for a creative, analytical and hands-on Senior Paid Media Specialist to build, develop and scale paid social for our growing portfolio of sweepstakes brands. This is an exciting opportunity for someone who wants to take ownership of paid social from the ground up and play an important role in growing multiple consumer-facing brands. The Role As our Senior Paid Media Specialist, you will be responsible for building and managing paid social campaigns for our sweepstakes brands, with a strong initial focus on Meta (Facebook & Instagram). You will work hands-on with everything from account and campaign setup, audience targeting and creative testing to tracking, optimisation and performance analysis. You will work closely with our Digital Acquisition Manager, Programmatic Specialist, designers, and other members of the marketing team to ensure that our paid social activities support the overall acquisition strategy. Key Responsibilities Build and develop the paid social presence for our sweepstakes brands Set up, manage and optimise paid campaigns across Meta Develop and test new audiences, targeting strategies and retargeting campaigns Plan and execute creative testing strategies across different brands and campaigns Work closely with designers and content creators to develop engaging, high-performing ads Write and test advertising copy and messaging Continuously A/B test creatives, formats, audiences and campaign structures Monitor campaign performance and optimise towards KPIs such as CPA, ROAS, CTR and conversion rate Use data-driven insights to make informed decisions on budget allocation and targeting strategies Identify opportunities to scale successful campaigns Work with technical teams to implement, test and maintain tracking integrations such as Meta CAPI, pixels and SDKs Monitor data quality and investigate discrepancies between advertising platforms, analytics tools and internal reporting Support the development of the brands’ organic social media presence and content strategy Explore additional paid social channels such as TikTok, Snapchat, YouTube and other relevant platforms Stay up to date with social media trends, platform developments and new advertising opportunities Ensure advertising activities follow relevant platform policies and requirements, particularly those applicable to the sweepstakes industry Provide regular reporting, analysis and actionable insights on campaign performance Who We Are Looking For We are looking for someone who understands both the creative and performance sides of social media advertising. You enjoy testing new ideas, analysing the results and quickly turning insights into better campaigns. You are comfortable working independently, taking ownership and building structures and processes from the ground up. You have: Minimum 3 years of hands-on experience managing performance-focused Meta/Facebook campaigns, ideally with a strong focus on lead generation or customer acquisition Proven hands-on experience with Meta Ads Manager, including setting up Meta advertising accounts and campaigns from scratch Strong experience running paid campaigns across Facebook and Instagram Experience with audience targeting, retargeting and campaign optimisation Experience with Meta CAPI, pixels and conversion tracking Experience with MMPs, GA4, GTM and/or analytics platforms such as PostHog A good understanding of performance marketing metrics, attribution and tracking Experience with creative testing and A/B testing Strong analytical skills and a data-driven mindset A good understanding of what makes social media advertising convert The ability to work independently and take ownership Strong communication skills and the ability to collaborate with designers, content creators, technical teams and acquisition teams Experience from sweepstakes, social casino, gaming, iGaming, e-commerce, entertainment or other high-volume B2C industries is considered a strong advantage. Experience advertising products or services in industries with complex platform policies and advertising restrictions is also highly valuable. What We Offer You will have the opportunity to help build the paid social function for a portfolio of growing sweepstakes brands. This is not a role where you simply inherit an established setup. You will have the freedom to test, learn and help define how we approach paid social across our brands. You will join an international, fast-moving environment where ideas can quickly turn into campaigns and where performance, creativity and continuous experimentation are at the heart of how we work. Team Marketing Locations Marbella Remote status Hybrid Employment type Full-time Marbella Workplace & Culture Culture is really all about how we learn to treat each other, how we learn to work together, the pace we set, how far we want to grow, and how much we want to win. #LoveDareWin is the motto we live by at Hero Gaming. We love what we do, dare to be innovative and win by doing what we believe in. The iGaming industry is one of the most fast paced industries in the world and, therefore, staying responsible, agile and open minded is fundamental to our company’s continued success. About Hero Gaming Hero Gaming was founded in 2013 by Georg Westin, who was at the forefront of offering gamified casinos – a unique experience which players had not previously seen. Casino Heroes was launched in 2014 with an initial focus on Scandinavian countries. Throughout the past few years, our multi-brand strategy grew to include the launch of a number of new brands to our ever-growing portfolio, aimed at providing the best experience for our players. The speed at which these brands went to market is a reflection of the passion for innovation and agility which in turn enabled us to reap great benefits for the business and for our Heroes. We’re now thrilled to embark on our next adventure where we’re daring to dream to take Hero Gaming to a global level. The humble and truly passionate team behind our brands do not only come up with new and creative ideas, but also have a great track record in executing projects with agility. Thanks to our great team, Hero Gaming has become one of the industry’s most reputable companies.