Senior Paid Media Specialist

About the Opportunity LMG Staffing Solutions is partnering with a high-growth, design-driven digital marketing agency to identify a Senior Paid Media Specialist. This is a fully remote opportunity supporting a collaborative, performance-focused team working with ambitious clients across multiple industries. This role is ideal for a strategic and hands-on paid media expert who understands how campaigns drive real business outcomes—not just traffic. You’ll have ownership over performance, budgets, and execution across multiple channels. What You’ll Do Account Ownership & Execution Manage a portfolio of paid media accounts end-to-end Execute campaigns across Google Ads, Meta, LinkedIn, TikTok, and other platforms Oversee budgets and ensure performance, efficiency, and scalability Maintain clean campaign structures and testing frameworks Own performance outcomes and reporting accuracy Tracking & Measurement Implement and validate tracking using GA4 and Google Tag Manager Build and manage tags, triggers, and variables Ensure alignment between platform data and analytics tools Troubleshoot tracking and data discrepancies Strategy & Optimization Align paid media strategies with business goals and KPIs Translate data into actionable insights and recommendations Develop testing roadmaps across audiences, creatives, and bidding strategies Support forecasting and budget planning Collaboration & Leadership Act as a senior resource for campaign QA and troubleshooting Partner with cross-functional teams (creative, strategy, analytics) Support and mentor junior team members Contribute to process improvements and best practices What We’re Looking For 5–7+ years of paid media experience (agency experience preferred) Strong expertise in Google Ads and Meta (required) Experience with LinkedIn, TikTok, Programmatic, or CTV is a plus Advanced experience with GA4 and Google Tag Manager Strong understanding of attribution, tracking, and performance measurement High attention to detail with strong analytical skills Ability to communicate insights clearly and effectively Why This Role Fully remote (Colombia-based candidates) Work with a high-performing, collaborative team Opportunity to own strategy and drive measurable impact Exposure to diverse clients and advanced paid media strategies If you're a data-driven marketer who thrives in a fast-paced, performance-focused environment, we’d love to connect.