Senior Paid Media Specialist (Meta & Paid Search) – Remote | Dayshift | HMO + 1 Dependent

Description Position at FiltaGlobal Philippines Inc. Location: Work From Home - Greater Metro Manila Schedule: Monday to Friday, 6:00 AM – 3:00 PM PHT About the Company Our client is a dynamic, forward-thinking digital agency that specializes in bringing clarity to complexity. They deliver performance-driven digital marketing campaigns that generate real, measurable business results for a diverse portfolio of clients. Guided by data, creativity, and a collaborative team dynamic, they foster an inclusive environment where every specialist can grow their skills and make a visible impact. They are now looking for a talented Paid Media Specialist (Meta Focus) to join their growing performance marketing team. Why You’ll Love Working With Us HMO healthcare for you and your 1 dependent (with COVID insurance). 20 combined SL/VLs per year accrued from day one (you will have 10 accrued once you pass regularization). 13th-month bonus and Government-mandated benefits. Computer will be provided + internet allowance. Welcome gift packs. Year-End Party + Christmas hamper. Paid birthday leave, birthday treat, and milestone anniversary gifts. What You’ll Be Doing Reporting directly to an Australia-based manager as part of the performance marketing team, you will turn strategic visions into highly optimized, high-converting digital ad campaigns. Your primary focus will be Meta (Facebook & Instagram) advertising, with secondary support across Google Ads and other paid search platforms. Your responsibilities will include: Drive Meta Creative Optimization: Identify creative fatigue early, develop proactive testing roadmaps, and brief copywriters and designers on high-performing asset variations. Execute End-to-End Campaigns: Build, launch, and maintain paid media campaigns across Meta, Google Ads, Microsoft Ads, and LinkedIn, ensuring flawless platform governance and naming conventions. Manage Paid Search Performance: Implement keyword builds, manage match types, apply negative keywords, and optimize ad copy and extensions to eliminate wasted ad spend. Lead In-Platform Optimization: Conduct structured testing and adjustments—including budget pacing, bid strategies, Advantage+ vs. manual setups, and placement reviews—without disrupting the learning phase. Maintain Data Integrity & Tracking: Ensure clean reporting by applying accurate UTM parameters, managing conversion tracking, and collaborating with data teams on GA4, Google Tag Manager (GTM), and Conversions API (CAPI) alignment. Deliver Actionable Performance Insights: Monitor weekly budget pacing and translate complex platform metrics into clear, strategic optimization recommendations for internal stakeholders. What You’ll Bring Minimum of 3 years of hands-on experience managing paid media campaigns, with deep, demonstrable mastery of the Meta Ads platform. Functional knowledge of Google Ads (with Microsoft Ads and LinkedIn Ads as strong advantages), including the ability to build and optimize paid search accounts. Proven experience working with Meta Pixels, Conversions API (CAPI), Google Analytics 4 (GA4), Google Tag Manager, and data-driven attribution models. A track record of successfully delivering against strict CPA, ROAS, and CPL benchmarks through structured testing. Strong understanding of campaign taxonomy, strict UTM parameters, and clean data hygiene. Excellent time-management and communication skills tailored for a fast-paced agency environment. Bonus Points For: Experience working with e-commerce or B2B lead generation campaign frameworks. Advanced platform certifications (e.g., Meta Certified Digital Marketing Associate/Media Science, Google Ads Certifications). Familiarity with cross-channel project management tools and agile agency processes. Ready to Apply? We’re excited to meet you. Click Apply, upload your CV, and complete our brief questionnaire. Want to fast-track your application? Connect with Gizelle on LinkedIn. Important: This role is open to PH citizens only. Applications must be submitted in English. #filtacareers