Senior Paid Media Strategist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. Our client is a fast-growing organization seeking an experienced Senior Paid Media Strategist to lead paid media initiatives that drive brand awareness, qualified lead generation, pipeline growth, and measurable revenue impact. The company embraces data-driven decision-making, continuous experimentation, and AI-powered workflows to build scalable marketing systems that accelerate business growth. Role Overview As the Senior Paid Media Strategist , you will own the strategy, execution, optimization, and performance of multi-channel paid media campaigns. You'll combine strategic planning with hands-on campaign management, overseeing initiatives across search, social, retargeting, and account-based marketing (ABM) channels while continuously improving results through testing, analytics, and AI-powered optimization. This role is ideal for a senior performance marketer who enjoys building scalable acquisition systems, translating data into strategic decisions, and driving measurable business outcomes through paid media. Location Fully Remote | 9:00 AM - 5:00 PM EST Key Responsibilities Paid Media Strategy & Campaign Management Develop and execute paid media strategies across Google Ads, LinkedIn Ads, Meta Ads, and other relevant advertising platforms. Build campaigns aligned with business goals, including brand awareness, lead generation, pipeline growth, and revenue generation. Manage campaign budgets, forecasting, pacing, and resource allocation to maximize performance. Oversee campaign planning, execution, optimization, and reporting across multiple channels. Campaign Optimization & Performance Monitor campaign performance and optimize toward key metrics such as CPL, SQLs, ROAS, lead quality, pipeline contribution, and revenue impact. Analyze campaign data to identify opportunities for improvement across targeting, bidding strategies, audiences, creatives, and conversion paths. Troubleshoot campaign issues, tracking discrepancies, and performance gaps before they impact results. Continuously improve paid media efficiency through structured testing and data-driven optimization. Testing & Conversion Optimization Develop and execute A/B testing strategies across ad creatives, messaging, audiences, bidding strategies, landing pages, and conversion paths. Analyze testing results and implement improvements that increase campaign effectiveness and lead quality. Recommend landing page and conversion funnel enhancements that improve acquisition performance. Creative Strategy & Messaging Develop compelling ad copy, campaign messaging, and creative recommendations aligned with campaign objectives. Collaborate with creative teams to ensure paid media assets support business goals and resonate with target audiences. Use campaign performance insights to refine messaging and creative strategy. AI & Marketing Innovation Leverage AI-powered tools to improve audience research, campaign automation, copy generation, reporting, and performance analysis. Identify opportunities to automate workflows and improve operational efficiency through AI. Stay current with emerging AI technologies and paid media best practices. Analytics, Attribution & Reporting Own paid media reporting, attribution analysis, and campaign performance measurement. Monitor customer journeys from first interaction through revenue generation. Deliver actionable insights and strategic recommendations to leadership. Ensure tracking, attribution, and reporting remain accurate and reliable. Account-Based Marketing (ABM) Support ABM initiatives through highly targeted paid advertising campaigns. Develop strategies that engage priority accounts and high-value audiences. Collaborate with Marketing and Sales teams to align paid media efforts with revenue objectives. Qualifications Experience 7+ years of experience in paid media, performance marketing, or digital advertising. Proven experience developing and optimizing paid media campaigns that generate qualified leads, pipeline growth, and measurable revenue. Experience managing B2B paid media campaigns from strategy through execution. Experience overseeing campaign budgets, testing strategies, and performance optimization across multiple advertising platforms. Skills Advanced experience managing Google Ads, LinkedIn Ads, Meta Ads, and other paid advertising platforms. Strong understanding of campaign structure, audience targeting, budget allocation, conversion optimization, retargeting, attribution, and performance analytics. Experience using CRM and marketing automation platforms such as HubSpot, Salesforce, or similar systems. Proficiency with reporting, campaign analysis, and data visualization using Microsoft Excel, Google Sheets, and analytics platforms. Hands-on experience leveraging AI tools to improve campaign optimization, audience research, reporting, testing, and workflow automation. Excellent analytical, organizational, and project management skills with the ability to manage multiple campaigns simultaneously. Strong written and verbal English communication skills with the ability to present insights and recommendations to cross-functional stakeholders. Mindset & Attributes Strategic thinker who understands how paid media supports broader business growth. Highly analytical with a data-driven approach to decision-making. Proactive, detail-oriented, and committed to continuous improvement. Comfortable balancing strategic planning with hands-on campaign execution. Collaborative communicator who works effectively across Marketing, Sales, and Creative teams. Curious about AI, emerging technologies, and innovative marketing strategies. What Success Looks Like Paid media campaigns consistently generate qualified leads and contribute to pipeline growth. Campaign performance improves through continuous testing, optimization, and strategic decision-making. Marketing budgets are allocated efficiently and produce measurable business outcomes. Reporting provides accurate visibility into campaign performance and revenue contribution. AI-powered workflows improve campaign execution, operational efficiency, and marketing effectiveness. Paid media initiatives become a scalable growth engine that supports long-term business success. Opportunity This is an exciting opportunity to lead a high-impact paid media function within a growing organization. You'll have the autonomy to shape strategy, experiment with new acquisition channels, leverage AI-powered marketing technologies, and directly influence business growth through data-driven campaign execution. Application Process: To be considered for this role these steps need to be followed: Fill in the application form Record a video showcasing your skill sets