Senior Paid Search Executive, Paid Media

Who we are

Tomorrow is a small, independent, employee-owned media agency in Putney. We are passionate about what we do, who we do it for and where we can take them. We’ve been awarded Best Companies to Work For status and named in the top 10 Best Marketing Agency to work for in the UK, recognising our commitment to creating an exceptional workplace where people can do their best work. We also took home Gold at the 2025 Performance Marketing Awards, celebrating the impact and innovation of our work.

The role

We’re looking for a Senior Paid Search Executive who is ready to take on greater responsibility, combining strong hands-on implementation with increased account ownership and a growing role in shaping and executing paid search strategy. You'll build on solid Paid Search foundations and develop into a specialist, working across a mix of clients. Because we're a small team, that isn't a slow process. You'll be trusted with real accounts and real decisions early on, alongside the training and guidance to support that.

You'll work closely with our programmatic and social teams, aligning on full-funnel, cross-channel performance, and you'll be an important part of how we plan and deliver media for our clients.

What you'll be doing

• Day-to-day management of Google, Microsoft and Apple Search, with a specific focus on Search, Shopping, PMAX, Demand Gen, and App campaigns.

• Campaign management and optimisation, including in-depth keyword research and audience targeting.

• Budget pacing, including managing daily spend so accounts track correctly against monthly targets, catching overspend or under-delivery early.

• Performance monitoring by running morning health checks across Google, Microsoft and Apple Search to spot anomalies in spend or performance.

• Bid management - adjusting automated bidding strategies to hold target ROAS or CPA.

• Keyword and audience mining, finding new pockets of intent and refining targeting.

• Providing weekly insights by writing commentary and performance reports that explain the why behind the numbers, not just the numbers themselves.

• Planning and execution across Google Ads and Microsoft Ads.

• QA adherence - following our quality assurance process so every campaign goes live clean, with no errors in tracking, links or settings.

• Account hygiene including regular audits of account structure, naming conventions, and pausing anything old or irrelevant.

• Test and learn - launching and monitoring A/B tests on ad copy, headlines and CTAs to improve CTR.

• Be familiar with emerging search channels - supporting the development and optimisation of activity across LLMs, such as Open AI ads. Helping to identifying new opportunities to reach audiences as search behaviour evolves.

What we're looking for

• Paid Search experience gained client-side or agency-side.

• Google qualifications you've put into practice, not just passed.

• An analytical mindset - comfortable in a spreadsheet, and confident using data to shape decisions, not just report on them.

• Strong communication skills with the ability to write clear ad copy and present results to a client without over-explaining.

• Familiarity with tools like Google & Microsoft Ads, Editor and Looker Studio, and confidence working with large data sets.

• High personal standards - you hold your own work to a high standard, whether or not anyone's checking.

Our culture and perks

We're an employee-owned business based in the heart of Putney. We offer:

• A competitive salary, discretionary annual bonus, and company pension.

• 25 days holiday, plus bank holidays, plus your birthday off.

• The option to work from anywhere in the world for up to two weeks a year.

• A sabbatical after two years' service.

• A range of health and wellbeing resources, including GP appointments and mental health support.

• A hybrid working pattern — office Tuesday to Thursday, remote on Mondays and Fridays.