Senior Paid Social & Client Success Manager - Meta Ads

About the Role

We are looking for an experienced Senior Paid Social & Client Success Manager - Meta Ads to join a Sydney-based digital agency specialising in web development, lead generation and digital marketing. This is a hands-on, client-facing role focused on managing and scaling Meta advertising campaigns for Australian businesses, generating qualified leads and delivering measurable improvements in campaign performance.

You will take ownership of multiple client accounts, combining technical expertise in Meta advertising with strong commercial judgment and proactive client relationship management. The ideal candidate has at least five years of hands-on Meta Ads experience, preferably within a digital marketing agency, and a proven track record of improving lead quality, reducing acquisition costs and maximising return on advertising investment.

You will work independently across campaign strategy, execution, tracking, optimisation and reporting while maintaining clear communication with clients and contributing to the agency's continued growth. This opportunity offers the potential to progress into a Head of Paid Media position as the business expands.

Key Responsibilities

• Independently manage, launch and optimise Meta advertising campaigns across multiple client accounts.

• Develop and execute lead-generation strategies focused on generating qualified enquiries and improving commercial results.

• Manage advertising budgets, campaign structures, audience targeting and performance optimisation.

• Work directly with Meta Ads Manager, Meta Pixel and Conversions API to support accurate campaign tracking and measurement.

• Develop and execute creative testing strategies to identify high-performing advertisements, audiences and campaign approaches.

• Analyse campaign data to identify opportunities to improve lead quality, conversion rates and return on investment.

• Monitor and reduce customer acquisition costs through continuous campaign optimisation.

• Scale successful campaigns while maintaining performance efficiency and budget control.

• Troubleshoot campaign performance, tracking issues and conversion challenges.

• Prepare clear performance reports and communicate actionable recommendations to clients.

• Build and maintain strong client relationships through proactive communication, responsiveness and accountability.

• Translate technical advertising results into practical commercial insights for clients.

• Manage multiple client priorities while maintaining consistent campaign quality and performance.

• Collaborate with internal stakeholders to support broader digital marketing and lead-generation initiatives.

• Take responsibility for campaign outcomes and contribute to the agency's long-term growth.

Requirements

• Minimum 5 years of hands-on experience managing Meta Ads campaigns.

• Proven experience independently launching, managing, optimising and scaling paid Meta campaigns.

• Previous experience managing multiple advertising accounts, preferably within a digital marketing agency.

• Demonstrated success generating qualified leads, reducing acquisition costs and improving campaign ROI.

• Strong practical knowledge of Meta Ads Manager, Meta Pixel and Conversions API.

• Experience implementing and troubleshooting campaign tracking, conversion measurement and attribution.

• Strong understanding of campaign budgeting, audience targeting, creative testing and performance optimisation.

• Ability to analyse campaign performance data and translate insights into measurable improvements.

• Experience communicating campaign performance and strategic recommendations directly to clients.

• Excellent written and spoken English.

• Previous experience working with Australian or UK clients.

• Strong commercial awareness and ability to connect advertising performance with business outcomes.

• Excellent client relationship management, communication and organisational skills.

• Ability to independently manage multiple accounts and competing priorities.

• Proactive approach, strong accountability and ownership of campaign results.

• Comfortable working fully remotely with regular working-hour overlap with Sydney, Australia.

Preferred Qualifications

• Experience generating qualified leads for professional services, healthcare, legal services or trades businesses.

• Strong background in a performance-focused digital marketing agency.

• Proven ability to scale lead-generation campaigns across multiple client accounts.

• Experience improving lead quality and conversion performance for service-based businesses.

• Experience taking ownership of client relationships alongside hands-on advertising execution.

• Leadership potential and ambition to progress into a Head of Paid Media position.

Benefits

• Fully remote working arrangement.

• Competitive monthly compensation based on experience and location.

• Opportunity to work with Australian clients across multiple industries.

• Significant ownership of paid advertising campaigns and client relationships.

• Opportunity to contribute directly to the growth of an expanding digital agency.

• Exposure to varied lead-generation campaigns and performance marketing challenges.

• Potential career progression towards Head of Paid Media.

• International working environment with opportunities for professional development.