Senior Paid Social Manager

About The Shelf The Shelf is a full-service influencer marketing agency built on data, creativity, and results. We partner with mid-market and enterprise brands to design and execute influencer programs that drive real business outcomes — from awareness and content production to conversion and long-term brand equity. What sets us apart is how we work: our proprietary platform gives us deeper visibility into influencer performance, audience quality, and campaign analytics than any spreadsheet or gut-feel approach ever could. We don't just book influencers — we build programs with intention, backed by strategy and measured with rigor. We're a remote-first team of strategists, creatives, operators, and data thinkers who move fast, think big, and care deeply about doing great work. If you're looking for a place where your ideas actually shape the product and the culture, this is it. Our Performance Media team is expanding! We are hiring a Senior Paid Media Manager to own the strategy and execution of paid social campaigns across multiple platforms. This role is ideal for someone experienced enough to operate independently, manage complexity, and make informed optimizations—while partnering with internal leads on strategy. Your focus will be clean execution, performance optimization, and ad account management at scale . About the role Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms. Own campaign builds, launches, QA, ongoing optimization, and budget pacing — start to finish Implement data-driven optimizations across creative, audiences, structure, and bidding — with clear documentation of rationale Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations Write clear, compelling performance recaps and updates that translate data into business-relevant narratives Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs What we're looking for 3–5+ years of hands-on paid social experience, senior enough to operate with full independence Expert-level Meta and TikTok platform fluency; YouTube and Pinterest a plus Strong analytical instincts — you read performance, form a hypothesis, take action, and document what you learned Detail-oriented with a track record of error-free execution across complex account structures and larger budgets Proactive and autonomous — you surface issues before being asked and bring solutions alongside problems Experience with measurement & attribution frameworks across the funnel (brand lift, sales lift, search lift, e-commerce) a plus. Qualifications Accounts are running cleanly — launched on time, structured correctly, budgets pacing accurately Optimizations are consistent, thoughtful, and documented — the team can follow your logic Clients feel informed and confident — you're proactively sharing updates, not just responding to requests Performance recaps are clear and strategic, not just metrics exports You're flagging strategic opportunities and risks without being asked