Senior Paid Social Media Buyer (Meta-First, Multi-Channel)

Senior Paid Social Media Buyer (Meta-First, Multi-Channel)
Full Time, Remote

About the role:
We're looking for a strong paid social media buyer who is also a systems thinker. Meta is our main focus, and cross-channel buying experience (TikTok, YouTube) is a big plus as clients increasingly ask for help there. Our clients typically spend $1M+/month, so you'll manage serious volume with close, multiple-times-a-day monitoring and optimization. You'll also help build the processes and systems behind our media buying and figure out where AI can automate the work.

What you'll do:
- Plan, launch and scale paid social campaigns, primarily on Meta, for accounts spending $1M+/month.
- Monitor accounts throughout the day and make budget, bid, audience and creative changes multiple times daily to hit ROAS/CPA targets.
- Support and expand buying on TikTok and YouTube as clients request it.
- Run structured testing across creative, audiences, offers and campaign structures; turn learnings into repeatable playbooks.
- Build and document media buying processes: launch checklists, naming conventions, scaling rules, QA and reporting.
- Identify where AI and automation can save time or improve results (automated rules, alerts, reporting, creative analysis, bid/budget management) and implement them.
- Partner with creative teams on briefs using performance data.
- Report performance and insights clearly to internal teams and clients.

What you'll bring:
- 4+ years hands-on paid social media buying, with Meta as your primary platform.
- Proven experience managing accounts spending $1M+/month, with results to show.
- Comfortable with active, intra-day account management at high spend.
- Experience with or strong understanding of TikTok Ads and YouTube/Google video campaigns.
- Systems thinker: has built or improved media buying processes, SOPs or frameworks.
- Hands-on with AI tools and automation (rules, scripts, ChatGPT/Claude workflows, Zapier/Make).
- Strong analytical skills with attribution and reporting tools (Triple Whale, Northbeam, GA4, Looker Studio).

Nice to have:
- Ecommerce/DTC experience. Agency experience managing multiple large accounts. Creative strategy experience.

Deal-breakers:
- Primarily paid search rather than paid social. No experience with $1M+/month accounts. Can't manage accounts actively throughout the day.

Skills

4+ years hands-on paid social media buying with Meta as primary platform. Proven management of accounts spending $1M+/month. Active intra-day optimization (multiple changes per day). Systems thinker who has built media buying processes/SOPs. Uses AI tools and automation in their workflow.

Flexible, with overlap with US business hours; must be able to monitor and adjust accounts multiple times a day

Meta Ads Manager, TikTok Ads Manager, Google Ads/YouTube, Triple Whale or Northbeam, GA4, Looker Studio, AI tools (ChatGPT/Claude), Zapier/Make