Senior People Partner (HRBP)

Senior People Partner (HRBP) LEGO Digital Play will bring the LEGO brand into digital entertainment in new, innovative, and wholly-owned ways. Our mission is to ensure the LEGO Brand remains as powerfully a part of children’s lives in the coming decades as it has ever been. We aim to reach every kid on the planet, their parents, and adult fans of LEGO—and provide them with meaningful, magical, and playful new experiences. We are at the earliest phases of this new company, offering a unique opportunity to build a new entity for the world's most beloved and trusted brand. Our culture is open, collaborative, intellectually rigorous, and creatively vibrant. Role Summary The Senior People Partner is a strategic advisor and operator responsible for shaping and executing the people strategy for key business areas within LEGO Digital Play. The role will report to the VP of People & Culture and will be based in our London HQ. Working closely with senior leaders, this role translates business priorities into actionable people plans—spanning organisational design, talent management, leadership development, and culture. The Senior People Partner ensures the organisation is structured, staffed, and supported to deliver on its ambitions while maintaining a high-performance, inclusive, and values-driven culture. As a trusted partner to leadership, the role requires strong business acumen, the ability to influence at all levels, and a data-driven approach to diagnosing and solving organisational challenges. This is a critical role in building a scalable, high-performing organization from early-stage growth through maturity. Key Responsibilities Strategic Business Partnership Partner with senior leaders to align people strategy with business objectives, ensuring organisational effectiveness and scalability. Provide thoughtful challenge and coaching to leaders on organisational, talent, and culture decisions. Organisational Design & Workforce Planning Lead org design efforts, including team structures, role clarity, spans and layers, and future-state planning. Drive workforce planning to anticipate hiring needs, capability gaps, and succession pipelines. Talent Management & Development Own and drive performance management, talent reviews and development for business area(s) within supported functions. Identify high-potential talent and partner with leaders to build development and retention strategies. Leadership Coaching & Effectiveness Coach leaders and managers on building high performing teams, performance management, team dynamics, and leadership effectiveness. Support leaders in navigating complex people situations with sound judgment and consistency. Culture & Employee Experience Act as a steward of company culture, ensuring alignment with LEGO Digital Play values (Principles of Play) and fostering an inclusive, engaging environment. Analyse engagement data and implement targeted actions to improve employee experience and retention. Change Management Lead and support change initiatives, including team scaling, and evolving ways of working. Design and execute change and communication plans to ensure successful adoption. Employee Relations Partner with P&C Operations (ER) to manage employee relations issues, ensuring fair, consistent, and compliant outcomes. Partner with leadership to mitigate organisational and people-related risks. People Analytics & Insights Leverage data (e.g., attrition, engagement, performance) to generate insights and inform decision-making. Translate data into clear recommendations for business leaders. Core People process delivery Drive execution of core People processes (e.g., compensation cycles, performance reviews) tailored to business needs. Partner with rest of P&C organisation to ensure effective implementation of global initiatives. Qualifications Must have: Degree in Human Resources, Business Administration, Psychology or related field Experience in HR, with significant experience in an HR Business Partner or People Partner role Proven ability to partner with senior leaders and influence strategic decisions Strong experience in organizational design, talent management, and leadership coaching Demonstrated ability to operate in fast-paced, scaling, or transformation environments Nice to have: Experience in technology, digital, gaming, or product-led organisations Background supporting global or matrixed organizations Experience building teams and culture in early-stage or high-growth environments Strong analytical skills and experience using people data to drive decisions Department LEGO Digital Play Locations LEGO Digital Play London Office Remote status Hybrid