Senior Performance Marketing Lead

SENIOR PERFORMANCE MARKETING LEAD

ROLE OVERVIEW

The Senior Performance Marketing Lead oversees the planning, execution, optimization, and performance management of multi-channel paid marketing campaigns. This role translates marketing strategies into actionable campaign plans, coordinates cross-functional teams, and drives continuous improvement through data analysis, experimentation, and scalable processes.

The ideal candidate has 5–7 years of digital marketing or campaign management experience, with demonstrated expertise in paid social, paid search, programmatic display, and at least one emerging advertising channel. They can turn performance data into actionable recommendations, guide junior team members, and balance strategic planning with hands-on campaign execution.

Work Flexibility (Hybrid/Remote) - US Shift (8PM – 5AM Philippine Time)

Career Growth Opportunities

Competitive Package

Full-Time

KEY RESPONSIBILITIES

1. Multi-Channel Campaign Management

• Develop and manage campaign execution plans across paid social, paid search, programmatic display, Connected TV (CTV), out-of-home (OOH), over-the-top (OTT), Reddit, content syndication, and account-based marketing (ABM) advertising platforms such as 6sense and Demandbase.
• Establish campaign budgets, key performance indicators (KPIs), channel-mix recommendations, and optimization priorities.
• Support campaign launches and provide hands-on execution when required.

2. Cross-Functional Coordination

• Collaborate with creative, content, strategy, audience, ABM, development, and data teams to ensure campaigns are delivered on time, aligned with objectives, and consistent with campaign briefs.
• Coordinate dependencies, resolve execution challenges, and communicate campaign progress and risks to relevant stakeholders.
• Ensure smooth coordination of audience and account-list activation activities, proactively addressing capacity constraints and delivery timelines.

3. Performance Optimization and Experimentation

• Lead structured testing initiatives, including A/B testing, creative experimentation, audience testing, and bid-strategy testing.
• Analyze campaign performance and translate metrics such as return on ad spend (ROAS), cost per acquisition (CPA), click-through rate (CTR), and cost per click (CPC) into actionable optimization strategies.
• Document test results, identify successful approaches, and incorporate findings into reusable campaign playbooks.

4. Reporting and Stakeholder Management

• Conduct regular campaign performance reviews with clients and internal stakeholders.
• Present insights, optimization recommendations, risks, and opportunities in a clear, business-oriented manner.
• Connect paid media performance with broader marketing and sales pipeline outcomes.
• Build stakeholder confidence through transparent reporting, proactive communication, and consistent delivery.

5. Team Development and Process Improvement

• Provide tactical and strategic guidance to performance marketing team members on platform best practices, campaign execution, and channel-specific strategies.
• Identify workflow inefficiencies and implement scalable processes to improve campaign quality, delivery speed, and operational consistency.
• Develop and maintain documentation, standard operating procedures, optimization frameworks, and campaign playbooks.
• Contribute case studies and performance insights that demonstrate campaign effectiveness and support future business development.

6. AI and Marketing Innovation

• Apply AI tools to improve the efficiency and quality of campaign planning, research, analysis, reporting, content development, and workflow automation.
• Identify opportunities to integrate AI into existing marketing processes and evaluate the effectiveness of AI-assisted workflows.

QUALIFICATIONS

• 5–7 years of experience in digital marketing, performance marketing, or campaign management.
• Proven multi-channel campaign ownership across paid social, paid search, programmatic display, and at least one emerging advertising channel.
• Demonstrated ability to interpret ROAS, CPA, CTR, CPC, and other relevant performance metrics and translate findings into optimization strategies.
• Experience developing campaign plans, managing budgets, setting KPIs, and optimizing media performance.
• Experience mentoring, coaching, or providing technical guidance to performance marketing professionals.
• Familiarity with ABM platforms such as 6sense and Demandbase and account-based paid media activation workflows.
• Experience using CRM and analytics platforms such as Salesforce, Google Analytics, or equivalent tools for campaign tracking and attribution.
• Strong communication, project coordination, problem-solving, and stakeholder management skills.
• Practical experience using AI tools to improve marketing workflows, analysis, reporting, or execution.

Key Performance Indicators (KPIs)

Performance will be evaluated using agreed-upon targets and measures, including:

• Campaign Performance: Achievement of campaign KPIs, including ROAS, CPA, CTR, and other relevant business outcomes.
• Experimentation and Optimization: Consistency of testing activities, quality of insights, and implementation of validated improvements.
• Stakeholder Satisfaction: Client and internal stakeholder feedback, retention, and confidence in campaign delivery.
• Team Development: Effectiveness of coaching, knowledge sharing, and onboarding team members to new channels.
• Process Improvement: Development of reusable processes, playbooks, and optimization frameworks.
• Knowledge Sharing: Production of documented case studies and performance insights that demonstrate campaign results and transferable best practices.
• Operational Excellence: Timely campaign launches, effective cross-functional coordination, and proactive management of delivery risks.

COMPANY INFORMATION

Top Source Executive Search (TSES), is a Philippine recruitment and offshore management firm specializing in executive search, banking and finance, data, IT, marketing, and HR roles. It emerged from the visionary minds of industry veterans who recognized the immense potential of the Philippines' talented workforce. With decades of combined experience spanning pivotal sectors such as digital marketing, IT, data science & analytics, and project management, our founders possessed an unparalleled understanding of the challenges businesses face in acquiring top-tier talent (https://topsesearch.com).