Senior Product Manager, Creative Labs

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more. We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things. At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day. So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible. Let’s make. Creative Labs is Cricut’s internal startup focused on building the future of creative tools, marketplaces, and AI-powered experiences. Our team operates independently from the core Design Space organization and is focused on rapidly launching new digital products that expand Cricut into a broader creative ecosystem. Current initiatives span creative AI experiences, digital content marketplaces, creator ecosystems, and emerging creative platforms. We move quickly, operate with high autonomy, and work across product, AI, marketplace, and creative technology spaces. The Role: We’re looking for a Senior Product Manager who thrives in zero-to-one environments and wants to help invent entirely new creative products. This is a highly entrepreneurial role with significant ownership and autonomy. You will help identify opportunities, define product strategy, deeply understand user needs, and drive products from concept through launch and iteration. The ideal candidate is a strong product builder with strategic instincts. Someone who can think like a GM while still operating hands-on with design, engineering, AI tools, research, and execution details. This role is ideal for someone who enjoys startup-style product development but wants the scale, stability, and reach of an established consumer platform. You should be equally comfortable: talking directly with users shaping product strategy defining UX flows building rapid prototypes working through technical implementation details analyzing business opportunities making fast product tradeoff decisions This role is ideal for someone who enjoys startup-style product development but wants the scale, stability, and reach of an established consumer platform. What You’ll Do: Lead zero-to-one development of new creative products, marketplaces, and AI-powered experiences Drive product strategy, roadmap definition, prioritization, and execution Partner closely with engineering, design, research, and leadership teams Conduct user research and synthesize insights into product direction Rapidly prototype and validate new product ideas using modern AI and product tools Define user flows, product requirements, success metrics, and launch plans Work across both business strategy and technical implementation details Help shape monetization, marketplace, and engagement strategies Operate with high autonomy in a fast-moving, ambiguous environment Move quickly from concept to execution with minimal process overhead 5+ years of product management experience Experience building and launching consumer digital products Strong zero-to-one product instincts High ownership and bias toward action Strong systems thinking and product judgment Ability to navigate ambiguity and rapidly changing priorities Comfortable operating across technical, creative, and business domains Strong communication and cross-functional leadership skills Technical fluency and comfort working closely with engineers Curiosity about AI tools, creative technology, and emerging consumer behaviors Highly organized, self-directed, and resourceful Collaborative, low-ego, team-oriented mindset A Quick Note Before You Apply… Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone. We’re looking for A-players —people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading. Here’s what makes someone a great fit for this role (and for this moment at Cricut): You have a bias for urgency. You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia. You set high standards—especially for yourself. You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked. You stay focused when things are moving fast. You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely. You collaborate like a pro. You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you. What to Do Next: Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information! At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.