Senior Product Manager - Mobile Apps

Senior Product Manager - Mobile Apps Apply now Driven by the passion to improve quality of people’s lives, WSA continues to grow as market leader in the hearing aid industry. With our commitment to increase penetration in an underserved hearing care market, we want to accelerate our business transformation in order to reach more people, more effectively. The Senior Product Manager is one of the key roles in shaping the company’s digital transformation as it evolves from a hardware-driven to a software-led organization. The position holds global responsibility for development of WSA’s consumer hearing aid mobile application, which represents the primary interface between the company and hearing aid wearers. This role ensures that the mobile app drives measurable consumer engagement, supports commercial growth, and strengthens brand positioning through digital innovation and data-driven decision-making. The incumbent operates with a high degree of autonomy, guiding cross-functional team and influencing business direction across global markets. In addition to commercial ownership, the role includes direct leadership of a small, international product team operating across India and Europe. The successful candidate will foster collaboration across diverse cultural and functional contexts, bridging engineering execution in India with strategic and commercial leadership in Europe. Serve as a cultural connector, promoting effective collaboration between Western and Indian business environments. What you will do Product Leadership Define and execute the long-term vision and strategy for the consumer application in the WSA ecosystem, aligned with corporate digital transformation goals. Translate market dynamics, user insights, and technological trends into a differentiated app strategy and product roadmap. Provide product leadership across functions, balancing innovation, commercial priorities, and feasibility. Commercial and Analytical Ownership Drive the commercial evaluation of digital initiatives , including business case development, ROI assessment, and financial forecasting. Ensure that app initiatives are supported by robust performance metrics and consumer feedback loops. Leverage and steer consumer data and analytics to shape feature priorities, drive retention, and optimize lifetime user value. Cross-Functional Collaboration Act as the primary interface between business, engineering, and market teams , translating strategic intent into deliverable software solutions. Collaborate closely with R&D and software engineering teams , particularly with Indian development partners, ensuring effective global collaboration and delivery alignment. Partner with marketing, UX, and commercial teams to ensure end-to-end product excellence and regulatory compliance. Global Scope and Influence Represent the voice of the global consumer across markets, ensuring the product experience resonates across cultures, languages, and regulatory environments. What you bring Education & Professional Background Master’s or Bachelor’s degree in Business, Engineering, Computer Science , or related field. 8+ years of progressive experience in product management , ideally in digital health, consumer tech, or connected device industries . Strong understanding of software engineering processes , agile methodologies, and lifecycle management from a commercial standpoint. Technical & Functional Expertise Proven experience managing data-driven consumer applications . Strong analytical mindset, with ability to synthesize market data, user analytics, and financial insights. Expertise in commercial planning and business case development for digital products. Leadership & Collaboration Demonstrated ability to lead through influence in a matrixed global organization . Experience working with or leading teams in India or collaborating with Indian software partners . Multilingual proficiency and experience working across multiple cultures preferred. Behavioral Competencies Strategic and conceptual thinker with strong execution drive. Excellent stakeholder management and communication skills. High integrity, cultural awareness, and adaptability in a global context. Passion for improving the end-user experience through digital innovation, whether in app or through use of app data . Who we are At WSA, we provide innovative hearing aids and hearing health services. Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world. With us, you will become part of a truly global company where we care for one another, welcome diversity and celebrate our successes. Sounds wonderful? We can't wait to hear from you. WSA is an equal-opportunity employer and committed to creating an inclusive employee experience for all. Regardless of race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status we firmly believe that our work is at its best when everyone feels free to be their most authentic self. Department Marketing Role Marketing Locations Hyderabad, India Remote status Hybrid Hyderabad, India