Senior Product Manager (responsible for Tier 1 geography)

We are a fast-growing iGaming operator managing multiple brands across Tier 1 markets. We are looking for a Product Manager who will take ownership of a dedicated market (GEO), continuously improve the player journey, drive commercial performance, and make product decisions based on data, customer insights, and business impact. This is a hands-on product role for someone who enjoys solving business problems, optimizing conversion funnels, and collaborating across multiple teams to deliver measurable results 4+ years of Product Management experience within the iGaming industry . Proven experience owning commercial product metrics such as GGR, NGR, Bonus Cost, Conversion Rate, Retention, or LTV. Strong understanding of player lifecycle and end-to-end conversion funnels. Experience designing and optimizing registration, activation, deposit, and retention journeys. Experience adapting product experiences and offers for different traffic acquisition channels. Strong analytical mindset with the ability to make data-driven product decisions. Hands-on experience running A/B tests and validating hypotheses through experimentation. Experience conducting competitor analysis and transforming market insights into product initiatives. Experience working closely with cross-functional teams including Marketing, CRM, Payments, Analytics, Development, and Operations. Excellent stakeholder management and communication skills with the ability to influence without direct authority. Strong ownership mindset with the ability to independently drive initiatives from discovery through delivery. Ability to prioritize work based on measurable business impact rather than assumptions. Comfortable working in a fast-paced product environment with multiple priorities. Nice to Have Experience managing products across multiple GEOs or brands. Experience optimizing payment conversion and cashier flows. Knowledge of VIP player lifecycle and loyalty mechanics. Experience with casino and sportsbook cross-sell strategies. Experience working in multi-license or regulated environments. Responsibilities Market Ownership Own the commercial performance of a dedicated GEO across multiple brands. Monitor and continuously improve key business KPIs including GGR, NGR, Bonus Cost, Reg2Dep, Activation Rate, FTD Volume, Retention, Churn, and Redeposit Rate. Identify growth opportunities based on player behaviour, analytics, and business performance. Funnel Optimization Own and continuously optimize the complete player journey, including: Registration Activation First Deposit Welcome Journey Bonus Strategy Reload Promotions On-site Experience Retention Mechanics Adapt product experiences and promotional mechanics for different traffic sources and acquisition channels. Product Strategy & Prioritization Identify product opportunities using business data, customer insights, and market research. Prepare evidence-based product proposals and prioritize initiatives based on expected business impact. Work closely with Product Owners and Delivery teams to ensure timely delivery of product improvements. Cross-functional Collaboration Partner daily with Marketing teams to optimize acquisition funnels, landing pages, player quality, and promotional offers. Collaborate with CRM and Retention teams on lifecycle communications and engagement strategies. Work with Payments teams to improve cashier experience, deposit success rate, and local payment coverage. Partner with Casino and Sportsbook teams to improve player engagement and cross-sell opportunities. Collaborate with VIP, Customer Support, Analytics, and Product teams to continuously improve the player experience and business performance. Competitor & Market Research Continuously monitor competitors within your market. Analyze competitor products, onboarding flows, bonus mechanics, payment methods, and promotional strategies. Translate market insights into actionable product initiatives. Customer Research Conduct player interviews and surveys to better understand customer needs and behaviours. Analyze customer feedback from Support, reviews, and other communication channels. Use qualitative insights together with analytics to validate product decisions. Analytics & Experimentation Define hypotheses and run A/B tests to validate product improvements. Measure product performance through clear success metrics and continuously iterate based on results. Present product insights and recommendations using data-backed analysis. Continuous Product Improvement Own the product roadmap for your assigned market. Continuously identify, prioritize, and deliver initiatives that improve player experience and commercial performance. Build scalable product solutions that support long-term business growth. Freedom to choose where to work: work from anywhere in the world with the freedom of remote options. Flexibility: enjoy flexible working hours that let you balance your personal and professional life while staying focused on delivering great results. Corporate English speaking club: improve your English proficiency with regular practice and expert guidance. A Culture That Cares: thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued. Comfort Fuels Success: experience comfortable conditions that inspire productivity and foster professional growth, giving you the tools and space to excel. Accelerate Your Growth: seize career advancement opportunities in a rapidly expanding marketing company. As the company scales, so will your professional journey.