Senior Product Marketing Manager
- Salary
- $130K–$160K
- Hiring from
- United States
- Work type
- Hybrid
- Posted
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About the Role
A construction technology company is seeking a Senior Product Marketing Manager to build its product marketing function and lead go-to-market strategy. You will work closely with Product, Sales, Customer Success, and Marketing leadership to translate complex products into clear positioning and messaging that supports customer adoption and pipeline growth across multiple markets.
What You'll Do
Own positioning and messaging across customer segments, buyer personas, and markets including New Zealand, Australia, Canada, and the United States.
Assess existing marketing materials, establish the product marketing playbook, and build the function from the ground up.
Lead go-to-market strategy and execution for product, partner, and feature launches.
Develop sales enablement materials, including battlecards, objection guides, one-pagers, ROI calculators, and demo scripts, and provide ongoing deal support.
Collaborate with cross-functional partners to improve how construction companies discover and adopt the products.
Design AI-supported workflows for competitive monitoring, customer research synthesis, content drafting, and sales enablement.
Lead positioning and messaging for a website rebuild.
Synthesize customer interviews, win/loss data, and market signals into actionable insights.
Build customer evidence and advocacy programs, including references, case studies, and event participation.
Advise regional marketing managers on messaging and positioning for demand generation.
What We're Looking For
Five to eight years of product marketing experience at a B2B SaaS company.
Experience building product marketing capabilities and leading end-to-end go-to-market launches.
Strong cross-functional skills and comfort working in ambiguous environments.
Ability to turn complex products into clear positioning and messaging that supports pipeline growth.
Familiarity with Procore, Autodesk Construction Cloud, AI and machine learning tools, CRM platforms, and marketing automation.
Construction technology, proptech, or experience marketing to technical or field-based buyers is beneficial.
Compensation & Benefits
Annual salary range: $130,000 to $160,000 USD. Visa sponsorship is not available.
Location
Hybrid role based in Austin, Texas, United States.