Senior Product Marketing Manager

About the Role

A construction technology B2B SaaS company is seeking a Senior Product Marketing Manager to build and lead its product marketing function. You will partner with Product, Sales, Customer Success, and Marketing to clarify the product's value and support adoption across multiple markets.

What You'll Do

• Develop positioning and messaging for different customer segments, buyer personas, and geographies.

• Build the product marketing playbook and establish core processes and materials.

• Lead go-to-market strategy and execution for product, partner, and feature launches.

• Create sales enablement resources, including battlecards, objection guides, one-pagers, ROI tools, and demo scripts.

• Design AI-supported workflows for competitive monitoring, customer research synthesis, content drafting, and enablement.

• Lead positioning and messaging for a website rebuild.

• Turn customer interviews, win/loss findings, and market signals into actionable insights.

• Build customer evidence and advocacy programs, and advise regional marketing teams on messaging.

What We're Looking For

• 5 to 8 years of product marketing experience in B2B SaaS, including work with scaled businesses and fast-paced sales cycles.

• Experience building product marketing functions from the ground up, managing multi-region work, and developing positioning across segments, personas, and markets.

• Strong cross-functional collaboration skills and the ability to work independently in an evolving environment.

• Construction technology, proptech, or experience marketing to technical and field-based buyers is beneficial.

• Familiarity with tools such as Procore, Autodesk Construction Cloud, AI/ML tools, CRM platforms, and marketing automation.

• Bachelor's degree or equivalent in marketing or a related field.

• Ability to travel 2 to 3 times per quarter.

Compensation & Benefits

Salary range: $130,000 to $160,000 annually. Visa sponsorship is not available.

Location

Hybrid, based in Austin, Texas, United States, with three days per week in the office.