Senior Product Marketing Manager

About the Role

This senior role will build the product marketing function for a construction technology SaaS business. You will shape how customers across multiple markets understand and adopt the product, partnering closely with Product, Sales, Customer Success, and Marketing.

What You'll Do

• Own positioning and messaging across customer segments, personas, and geographies.

• Assess existing product marketing materials, establish a practical playbook, and build the function from the ground up.

• Lead go-to-market strategy and execution for product, partner, and feature launches across four markets.

• Develop and manage sales enablement resources, including competitive guides, one-pagers, ROI tools, and demo scripts, and coach teams on active deals.

• Partner with cross-functional leaders to support product discovery and adoption among construction customers.

• Design AI-enabled workflows for competitive monitoring, customer research synthesis, content development, and sales enablement.

• Lead positioning and messaging for a website rebuild.

• Turn customer interviews, win/loss insights, and market signals into recommendations, customer evidence, case studies, and advocacy programs.

• Advise regional marketing managers on messaging and positioning across demand generation channels.

What We're Looking For

• Five to eight years of product marketing experience in B2B SaaS, including work with businesses operating at $10M or more in ARR and fast-paced sales cycles.

• Experience building product marketing functions from scratch, preferably at multiple technology organizations, and managing work across regions.

• Ability to work independently in an evolving environment and develop positioning across segments, personas, and geographies.

• Strong cross-functional collaboration skills, especially translating between Product, Sales, and Marketing.

• Construction technology, proptech, or experience marketing to technical or field-based buyers is an advantage.

• Familiarity with construction management platforms, AI and machine learning tools, CRM platforms, and marketing automation.

• A bachelor's degree or equivalent in marketing or a related field.

• Willingness to travel two to three times per quarter.

Compensation & Benefits

Base salary: $130,000 to $160,000 annually. Visa sponsorship is not available.

Location

Hybrid, based in Austin, Texas, with three days per week in the office.