Senior Product Marketing Manager

About the Role

This senior product marketing role will build and lead the product marketing function at a B2B construction technology company. You will connect Product, Sales, Customer Success, and Marketing to sharpen the company's positioning and drive product adoption across multiple markets.

What You'll Do

• Own positioning and messaging across customer segments, buyer personas, and geographies.

• Assess existing product marketing work, establish a practical playbook, and build the function from the ground up.

• Plan and execute go-to-market strategies for product, partner, and feature launches across four markets.

• Develop sales enablement resources, including battlecards, objection guides, one-pagers, ROI calculators, and demo scripts, and coach teams on active deals.

• Partner with Product, Sales, Customer Success, and Marketing leadership to improve how customers discover and adopt the products.

• Design AI-supported workflows for competitive monitoring, customer research synthesis, content drafting, and enablement.

• Lead positioning and messaging for a website rebuild, and turn customer interviews, win/loss data, and market signals into actionable insights.

• Build customer evidence and advocacy programs, and advise regional marketing managers on messaging and positioning.

What We're Looking For

• Five to eight years of B2B SaaS product marketing experience, including work with businesses at $10M or more in ARR and fast-paced sales cycles.

• Experience contributing within established product marketing teams and building the function from scratch at multiple technology organizations.

• Experience managing multi-region product marketing and developing positioning across segments, personas, and geographies.

• Strong cross-functional communication skills and the ability to self-direct in an evolving environment.

• Construction technology or proptech experience is a plus, as is familiarity with construction platforms, AI/ML tools, CRM systems, and marketing automation.

• A bachelor's degree or equivalent in marketing or a related field, and willingness to travel two to three times per quarter.

• Must be authorized to work without visa sponsorship.

Compensation & Benefits

Base salary: $130,000 to $160,000 USD annually. Visa sponsorship is not available.

Location

Hybrid, based in Austin, Texas, United States, with three days per week in the office.