Senior Product Marketing Manager

About the Role

A construction technology company is seeking a Senior Product Marketing Manager to build and lead its product marketing function. You will shape how construction businesses understand and adopt its products, working closely with Product, Sales, Customer Success, and Marketing across multiple markets.

What You'll Do

• Own positioning and messaging for different customer segments, personas, and markets.

• Build the product marketing playbook, assess existing materials, and establish effective ways of working.

• Lead go-to-market strategy and execution for product, partner, and feature launches.

• Develop sales enablement resources, including battlecards, competitive guides, one-pagers, ROI calculators, and demo scripts, and coach teams on active deals.

• Partner with Product, Sales, Customer Success, and Marketing leaders to improve product discovery and adoption.

• Design AI-enabled workflows for competitive monitoring, customer research synthesis, content development, and enablement.

• Lead positioning and messaging strategy for a website rebuild.

• Use customer interviews, win/loss insights, and market signals to inform product and marketing decisions.

• Develop customer evidence and advocate programs, including references, case studies, and event participation.

• Advise regional marketing managers on messaging and positioning for demand generation.

What We're Looking For

• Five to eight years of B2B SaaS product marketing experience, including work with businesses operating at $10M or more in ARR and fast-paced sales cycles.

• Experience contributing within established product marketing teams and building the function from the ground up in multiple technology organizations.

• Ability to work independently in evolving environments and develop positioning across segments, personas, and geographies.

• Strong cross-functional collaboration skills, particularly translating between Product, Sales, and Marketing.

• Construction technology or proptech experience is valued, as is familiarity with Procore, Autodesk Construction Cloud, AI and machine learning tools, CRM platforms, and marketing automation.

• A bachelor's degree or equivalent in marketing or a related field.

• Available to travel two to three times per quarter and authorized to work without visa sponsorship.

Compensation & Benefits

Base salary is $130,000 to $160,000 USD annually. Visa sponsorship is not available.

Location

Hybrid role based in Austin, Texas, with three days per week in the office.