Senior Product Marketing Manager

Infatica grew to top-5 globally in residential proxies without real product marketing. The CEO has called for repositioning from "IP provider" to "data provider." The CPO has been personally owning marketing-site work for 4 months and wants out. The website is a 7-year accumulation of WordPress pages with no architectural integrity. Product launches die because no one connects positioning → pages → sales materials. This role takes ownership of the entire chain. Positioning & strategy (35% of time, ongoing) Data-provider repositioning — the core narrative work, executed across surfaces Competitive intelligence — real, ongoing analysis of Oxylabs, Bright Data, Decodo, ScraperAPI, Apify, others Customer voice — interviews, segmentation, win/loss patterns Discovery partnership with CPO — testing the 10-product backlog against market Website ownership (30% of time, ongoing — heavier in first 90 days during rebuild) Site strategy: information architecture, page roadmap, what each page argues Copy direction (Denis writes, this role briefs, CMO guides and approves) Conversion design intuition (works with Nastya on layout) Site rebuild leadership: scoping with CMO + CPO, executing the phased migration off legacy WordPress Ongoing optimization: hypothesis testing, A/B where applicable, conversion outcomes Owns the answer to "is the site working?" with data Launches (20% of time, episodic but high-stakes) New product launches end-to-end: positioning, naming, pricing input, GTM plan, sales enablement, post-launch tracking First launch hands off from CMO within ~30 days of starting Sales enablement (15% of time, ongoing) Battle cards against named competitors Objection handling library Pitch deck system Co-sell content for partnerships What this person does NOT own Email lifecycle, paid ads, HubSpot admin, however needs to know the tools to build funnels and track progress — CMO + Yana + future demand gen hire SMM, LinkedIn organic, brand channels — Events Manager growing into this (?) Design execution — Nastya owns; this role briefs Content production — Denis owns; this role briefs SEO production — SEO contractor + Denis; this role provides strategic input on site IA implications Marketing analytics infrastructure — Yana now, eventually analyst hire