Senior Programmatic Executive

Key Responsibilities

We operate an ‘end to end’ campaign management model across Programmatic Display, Video, CTV, Audio, and Native. Covering, but not limited to the following tasks:

• Implementation of campaign collateral – uploading and QA’ing creatives

• Ensure all briefs received are thoroughly interrogated. Challenge any parts of the brief that are unclear using the planning/strategy teams KPIs outlined by the client.

• Creation & QA of tracking pixels

• Implementation of verification partner tracking pixels etc.

• Budget allocation, set up and pacing of the campaign to achieve targets.

• Creation of campaign trackers, to monitor performance.

• Weekly reporting with insights into trends, optimizations, suggested amendments.

• End of campaign reporting (in conjunction with the Audience team) to highlight success and suggest changes for any future campaigns.

• Regular campaign optimisation to ensure campaigns are hitting Conversion, CTR, and Viewability benchmarks.

• Contribute to ideas around evolving the Encore offering across programmatic trading.

Skills Required

• At least 1+ years’ experience running campaigns in multiple DSP’s, such as: The Trade Desk, MediaMath, DV360, StackAdapt, Teads Ad Manager, Xandr.

• Experience contributing to Programmatic plans & brief responses.

• Comfortable working with 3PAS tags and site tracking.