Senior Retention Marketing Specialist

Simplistic, LLC is seeking a strategic and client-focused Senior Retention Marketing Specialist to join our Retention Marketing Team. In this role, you’ll manage a portfolio of high-growth DTC brands, driving the execution and evolution of email and SMS marketing strategies that deliver measurable results. As a key player in our team, you'll lead campaign strategy and performance analysis while serving as a trusted advisor to your clients. You’ll collaborate closely with designers, copywriters, and analysts to bring lifecycle and promotional campaigns to life—always aligning with client goals, uncovering data-driven opportunities, and pushing creative boundaries. If you’re passionate about retention marketing, love building strong client relationships, and thrive at the intersection of data and creativity, we’d love to hear from you. About Simplistic: We are an eCommerce design, development, and optimization agency for D2C brands on the Shopify/Shopify Plus platform. As one of the founding Shopify Plus partners, we pride ourselves on being forward thinkers and experts in all things Shopify. Our expertise is under constant renovation to keep us at the forefront of the D2C eCommerce landscape. Our mission is to craft tailored digital experiences to suit the voice and needs of each client. Best-in-class service and thought partnerships allow us to establish long-lasting strategic relationships with our clients. Simplistic is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. Additionally, we believe in transparency in compensation. Total compensation for this role includes a base salary range of $75,000 - $95,000. As a Senior Retention Marketing Specialist, this role could include: Manage a portfolio of client accounts, overseeing day-to-day execution while driving long-term strategic goals. Create, manage, optimize, and report on email and SMS marketing campaigns that align with client objectives. Develop and implement measurement strategies to track performance and deliver actionable insights. Champion client success by crafting tailored retention marketing strategies that drive business results. Analyze customer and campaign data to uncover strategic opportunities and guide marketing decisions. Serve as a trusted advisor to clients, building strong, long-term relationships through proactive communication and strategic leadership. Stay ahead of industry trends and provide expert recommendations on email/SMS marketing best practices. Lead cross-functional collaboration with designers, copywriters, and data analysts to bring strategies to life. Partner with internal teams and discipline leads to continuously improve processes, methodologies, and client outcomes. Required Competencies 3+ years of experience as a digital strategist or marketer, either agency or client-side. Hands-on experience with email and SMS marketing; strong knowledge of retention strategies. Proven ability to develop and implement marketing strategies that deliver measurable results. Strong analytical skills with the ability to translate data into compelling narratives and strategy. Exceptional written and verbal communication skills. Demonstrated success in managing and growing long-term client relationships. Solid understanding of branding, content strategy, and customer lifecycle marketing. Experience with Klaviyo and Figma is a plus.