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Applitools logo

Senior Revenue Operations Manager

Applitools
Posted May 27, 2026, 8:47 PM UTC
🌍Israel, United States🏢Hybrid📁Sales
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We're looking for a Senior Revenue Operations Manager to help scale and optimize our go-to-market engine, with a strong focus on Marketing Operations and the systems, processes, and data that power pipeline generation. You'll own and evolve our core revenue systems, with primary responsibility for Marketo and Salesforce, helping ensure our demand generation infrastructure supports efficient growth across the business. You'll be a strategic and hands-on operator who can connect systems, process, data, and business goals. In this role, you'll drive improvements across campaign operations, lead management, funnel visibility, reporting, and operational scalability, while partnering closely with Marketing and Sales leadership to build a more efficient and predictable revenue engine. **This position is also open to candidates based in Israel who are willing to work Sunday-Thursday, occasionally on Fridays, with flexible hours** What You'll Do Marketing Operations & Revenue Systems Own and optimize Marketo and Salesforce, including administration, configuration, integration, and ongoing process improvement Manage the integration and data flow between Marketo and Salesforce, including sync logic, field mapping, lifecycle management, and process consistency Support campaign execution and scalability by building and maintaining programs, smart lists, nurtures, segmentation, and repeatable workflows Evaluate current processes and systems, identify gaps, and implement scalable solutions that improve performance and efficiency Lead Lifecycle & Funnel Management Own and improve lead lifecycle processes, including scoring, routing, MQL definitions, SLAs, handoff logic, and lifecycle stage management Drive alignment between Marketing and Sales on funnel stages, lead management processes, and operational definitions Improve attribution, funnel tracking, and conversion visibility across the lead-to-opportunity lifecycle Identify process bottlenecks and implement automation and workflow improvements that support growth Reporting, Analytics & Business Partnership Build and maintain dashboards and reporting on campaign performance, pipeline creation, funnel conversion, and other key go-to-market metrics Translate business questions into actionable reporting, insights, and operational recommendations Partner cross-functionally with Marketing, Sales, Customer Success, and Finance to improve visibility, process alignment, and decision-making Help define and track metrics that improve efficiency and support profitable growth Governance, Scale & Continuous Improvement Ensure strong data quality, governance, and process discipline across marketing and CRM systems Monitor system health, troubleshoot issues, and proactively identify areas for improvement Document processes, define best practices, and drive adoption of scalable ways of working Support evaluation and implementation of additional tools and integrations across the revenue tech stack

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