Senior Sales & Account Manager - UK - FMCG, Beauty, Wellness

We are hiring a Senior Sales & Account Manager with experience in FMCG, Beauty and Wellness, to drive revenue growth and expand the UK customer base through hands-on account management and new business development. This role is sales-led : you own customers, targets, and growth. Trade and in-store marketing are key tools used to unlock distribution, visibility, and sell-out, working in close alignment with the Head of UK Omnichannel, Digital team, and Communications team. Key Responsibilities: B2B Sales & Account Management (Primary Focus) Own and grow a portfolio of UK B2B and retail customers with full revenue accountability Drive sell-in, distribution expansion, and account profitability Develop and execute accounts growth plans and joint business plans Proactively identify, pitch, and convert new accounts into sales Lead commercial negotiations including pricing, terms, listings, and promotional support Build strong senior-level relationships with decision-makers at account organisations Manage forecasts, pipelines, and sales performance against targets Identify upselling and cross-selling opportunities to grow account value Lead account meetings, presentations, and quarterly business reviews Ensure high account satisfaction and retention Translate data and insights into actionable recommendations for clients Take full accountability for accounts performance and execution excellence Trade & In-Store Marketing with large accounts Use trade marketing strategically to support listings, launches, and account growth Lead in-store activations, POS, promotions, and merchandising aligned to sales priorities Ensure excellent retail execution that drives sell-out and ROI Manage trade marketing budgets with a clear return-on-investment mindset Act as a senior escalation point for key customers Support and mentor junior team members or coordinators where relevant