Senior Sales Director

Senior Sales Director, Germany – Distribution & Key Accounts

Location: Germany (Remote)

TCL SunPower Global, a proud member of the TCL Group, stands at the forefront of pioneering solar energy solutions. As a brand trusted by millions of homeowners, businesses, and energy producers around the globe, we are committed to empowering a sustainable connected future and transforming the way our world is powered. Leveraging our 40 years of experience in solar, we are fast-tracking the transition to clean, renewable energy, ensuring a brighter tomorrow for all.

Please visit our website for more info.: https://www.sunpowerglobal.com.

About the Role

We are seeking a Senior Sales Director to lead our distribution business and strategic key account development in Germany. The successful candidate will have a strong network across the German solar distribution market, a proven track record of growing channel sales and securing commercial agreements, and the ability to build long-term partnerships with major distributors and wholesalers.

This is a senior, hands-on individual contributor role. In addition to setting the market and account strategy, the Sales Director will personally lead distributor acquisition and development, commercial negotiations, and ongoing account management, working closely with internal teams to ensure reliable delivery and customer satisfaction.

Responsibilities

• Develop and execute the sales strategy for utility-scale PV projects and strategic key accounts in Germany.
• Build and maintain senior-level relationships with project developers, EPCs, utilities, investors and major distributors.
• Identify and pursue large-scale project opportunities, including tenders, project-based supply agreements and long-term commercial partnerships.
• Own strategic account plans, understand each customer’s project pipeline and procurement requirements, and position our PV solutions accordingly.
• Lead commercial negotiations on pricing, contract terms, delivery commitments and framework agreements, working within company approval processes.
• Take ownership of the German distribution sales pipeline, forecasts, revenue targets and margin performance.
• Monitor German market developments, competitor activity and customer requirements, and provide input into product and commercial strategy.

Requirements

• Native German and professional English, with the ability to negotiate and build senior-level relationships in both languages.
• Extensive B2B sales experience in the solar industry, including substantial direct experience in distribution sales and channel development in Germany.
• An established network among German solar distributors, wholesalers and key channel decision-makers.
• Experience negotiating distribution and framework agreements, including pricing, payment terms, volume commitments and delivery conditions.
• A strong understanding of solar distribution business models, channel inventory dynamics and sell-in/sell-through management.
• Director-level commercial judgment, including the ability to prioritize accounts and opportunities, manage pricing and margins, and provide reliable forecasts.