Senior Sales Manager - Shopper Activation (m/w/d)

Who We Are Verve has created a more efficient and privacy-focused way to buy and monetize advertising. Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 30 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms. Learn more at verve.com . About the role About acardo Acardo is one of Germany's leading MarTech specialists for consumer activation. We connect major brands like Unilever, Nestlé, and Mars with top retailers like EDEKA, Kaufland, and REWE through our innovative couponing and sales promotion solutions. Our technology, from cashback apps and checkout couponing to our powerful "Promotion Hub", is integrated into over 30,000 retail locations, influencing purchasing decisions and driving measurable sales. As part of the Verve Group, acardo is expanding its offering into a holistic Retail Media & Shopper Activation platform, combining promotions, in-store media, DOOH, and data-driven media activation across the full shopper journey. To accelerate this transformation, we are strengthening our media sales and consultative capabilities and are looking for a Key Account Manager Media Sales to work closely with CPG brand media teams and agencies. Your Mission As Key Account Manager Media Sales, you are the trusted media partner for our CPG clients. You act as a consultative sparring partner to in-house media teams and media agencies, helping them design effective holistic media strategies - and converting those strategies into booked campaigns and long-term partnerships. This role blends media sales, key account management, and conceptual consulting in a highly client-facing environment. Requirements Key Responsibilities Client Ownership & Relationship Management Own and develop key accounts, primarily media buying units and media agencies of large CPG / FMCG brands Build long-term, trust-based relationships with media decision-makers, planners, and buyers Act as the primary commercial contact for media-related topics across the acardo / Verve Retail Media ecosystem Consultative Media Sales Advise clients on how to best use Retail Media, In-Store, DOOH, and programmatic activations to reach their campaign and business goals Translate client objectives (reach, consideration, sales uplift, footfall, etc.) into clear, compelling media concepts and proposals Drive campaign bookings, upsell additional media formats, articulate campaign performance through measurable, business-driving KPIs, and expand existing accounts New Business & Pipeline Growth Proactively identify and approach potential new clients, driving excitement for our holistic retail media and shopper activation solutions Own and manage the entire new business acquisition process, from initial contact to contract closure, within this future-oriented area Develop smart market strategies, identify key decision-makers, and create compelling proposals and presentations Make a significant contribution to generating growth and securing new partnerships Media Expertise & Concept Development Bring strong hands-on knowledge of Retail Media ecosystems, In-Store & DOOH advertising, programmatic media buying, and media planning & activation logics Develop holistic activation concepts that combine media, promotions, couponing, and shopper mechanics Help shape and refine acardo’s media offering, positioning, and go-to-market story Internal Coordination & Enablement Work closely with Product, Ad Operations, Sales, and Partner teams to ensure sellable, deliverable media offerings Act as the internal voice of the customer for media-related needs and feedback Support internal knowledge building by sharing media expertise across the organization Commercial Responsibility Manage pipeline, forecasts, and revenue targets for your accounts Ensure clean handovers from sales to execution and high client satisfaction Identify growth opportunities within existing accounts and proactively develop them About You: Qualifications Experience & Background Several years of experience in media sales, key account management, or media consulting Strong background in media agencies, media sales houses, retail media, DOOH, or programmatic environments Proven experience selling complex media solutions to agencies or large brand clients Skills & Mindset Deep understanding of media planning, activation, and performance logic Strong consultative mindset - you sell by understanding, advising, and convincing Confident, professional, and credible in senior client conversations Commercially driven, structured, and results-oriented Able to bridge strategy, concept, and execution seamlessly Why You'll Love Working Here Just a few of the benefits waiting for you at acardo: Real Impact: Shape how acardo evolves from promotion specialist to full-funnel retail media partner Media Meets Shopper: Work at the intersection of media, data, promotions, and in-store activation Strong Clients: Collaborate with leading brands, agencies, and retailers Growth & Learning : Be part of a rapidly evolving retail media environment within the Verve Group Great Culture & Benefits: Flexible working hours, modern benefits, personal development budget, and a collaborative team spirit … and even more reasons to join us! Application Process We hire based on how you think, write, act, and work with people. So don’t send a generic cover letter. Instead, send your CV together with a short writing sample (max. 1 page), e.g. an initiative you drove end to end, a messy problem you helped untangle, a concrete improvement you made in how a team worked, an operational concept or KPI framework you introduced, or a concise analysis of a complex problem you solved. Choose one. Verve provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Verve provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. If you are a California resident subject to the California Consumer Privacy Act, click here to understand how Verve processes your personal information and how you can exercise your rights. If you are located in the EU or UK visit our privacy policy to understand how Verve processes your personal information and how you can exercise your rights.