Senior Salesforce Functional Consultant - AI & Agenforce

About the job

Are you a #curious, #structured, and #committed consultant who wants to help organizations transform the way they work through Salesforce AI and Agentforce?

We're looking for a Senior Salesforce Functional Consultant with AI & Agentforce expertise to design and build intelligent Salesforce solutions that combine business processes, CRM data, automation, and AI-powered agents.

If you love workshops AND you also love being hands-on in Salesforce: translating business challenges into AI use cases, designing agents, orchestrator, subagents, configuring prompt, instructions and actions, and integrating Agentforce into business processes, this role is for you!

As a Senior Salesforce Consultant, you will play a key role in designing and building impactful AI & Agentforce solutions, guiding clients through their AI transformation, coaching junior colleagues, and shaping Salesforce AI best practices within a people-first, fast-moving consulting environment.

THIS ROLE IS NOT FOR YOU IF…

• You've never worked with Salesforce or have no understanding of the Salesforce platform and its core capabilities.
• You don't enjoy workshops, problem-solving, or challenging existing business processes.
• You prefer staying only at "requirements level" and don't want to get involved in solution design, configuration, and testing.
• You're interested in AI only from a theoretical perspective and don't enjoy translating AI opportunities into concrete business use cases.
• You're not comfortable connecting business processes, Salesforce data, automation, and AI capabilities.
• You prefer waiting for instructions over taking initiative.
• You don't believe in the power of teamwork, experimentation, and continuous learning — especially in a rapidly evolving area such as AI.

DOES THIS SOUND LIKE YOU?

• Strong experience in Salesforce project delivery, ideally in a senior functional or techno-functional consulting role.
• Hands-on experience or strong expertise with Salesforce Agentforce and Salesforce AI capabilities.
• Proven ability to lead workshops with business stakeholders, identify high-value AI opportunities, and translate them into Salesforce and Agentforce solution designs.
• Strong understanding of Agentforce concepts, including agents, topics, instructions, actions, reasoning, grounding, context, and guardrails.
• Experience designing agentic use cases across areas such as customer service, sales, employee productivity, or other CRM-driven business processes.
• Ability to design agent interactions and define clear topics, instructions, actions, escalation paths, and human-in-the-loop processes.
• Understanding of how Agentforce leverages Salesforce data, Flow, Apex/custom actions, APIs, Data Cloud, knowledge, and other platform capabilities (MCP is a plus!).
• Familiarity with prompt and instruction design, grounding strategies, testing, and optimization of AI-generated outcomes. Comfortable with Agentforce new builder is a plus!
• Strong awareness of AI governance, security, permissions, data privacy, trust, and responsible AI principles.
• Strong knowledge of core Salesforce platform capabilities: objects, relationships, Flow, validation rules, permissions, sharing, reports & dashboards.
• Confident in building declarative Salesforce solutions, particularly Flow, data models, Lightning experiences, security models, and automation.
• Comfortable working with technical teams, architects, and developers, understanding when to use standard configuration, Flow, Agentforce actions, integrations, or custom development.
• Able to explain complex AI concepts to business stakeholders in a clear, pragmatic, and business-oriented way.
• Skilled in documentation, training, and change management to drive adoption of AI-powered ways of working.
• Analytical mindset, excellent communication skills, and a proactive, solution-oriented approach.
• Salesforce certifications (Admin, App Builder, Consultant…) are strong assets; certifications related to Agentforce / Salesforce AI are a strong plus.
• Fluent in French or Dutch and English
• Prior experience with Service Cloud, Sales Cloud, Data Cloud, Experience Cloud, Knowledge, automation, or digital transformation projects is a strong asset.

#Curious in how you explore AI, #Structured in how you turn possibilities into scalable solutions, and #Committed in what you bring to clients and the team.

YOUR ROLE & RESPONSIBILITIES

As a Senior Salesforce Functional Consultant – AI & Agentforce, your mission will include:

1) AI Use Case Discovery & Business Advisory

• Lead client workshops to understand business processes, pain points, repetitive activities, decision points, and opportunities for AI-powered automation.
• Identify and prioritize Agentforce and Salesforce AI use cases based on business value, feasibility, user experience, data readiness, and risk.
• Translate business needs into requirements, user stories, agent use cases, expected outcomes, and acceptance criteria.
• Challenge existing processes and help clients distinguish where AI, traditional automation, or human intervention is the right solution.
• Help clients define realistic roadmaps for adopting Agentforce and Salesforce AI.

2) Agentforce Solution Design

• Design functional and techno-functional solutions aligned with Salesforce and Agentforce best practices.
• Define agent roles, personas, topics, instructions, actions, context, grounding sources, escalation mechanisms, and guardrails.
• Design how agents interact with existing Salesforce processes, data, automation, knowledge, and external systems.
• Define human-in-the-loop scenarios and clear boundaries between autonomous agent actions and human decisions.
• Work with architects and developers to make clear trade-offs between configuration, Flow, APIs, custom development, and other Salesforce capabilities.

3) Agentforce & Salesforce Configuration – Hands-On

• Configure and iterate on Agentforce agents, including topics, instructions, actions, and business context.
• Build supporting automation using Salesforce Flow and other declarative platform capabilities.
• Configure objects, fields, permissions, Lightning experiences, validation rules, and other supporting Salesforce components.
• Connect agents to relevant business processes, Salesforce data, Knowledge, automation, and approved actions.
• Contribute to prompt and instruction design to improve agent accuracy, consistency, and usefulness.
• Work closely with technical colleagues where Apex, APIs, integrations, or custom development are required.

4) Testing, Evaluation & Quality

• Define test scenarios and expected outcomes for AI-powered and agentic experiences.
• Test agents across different user intents, business scenarios, data contexts, and edge cases.
• Evaluate the accuracy, relevance, consistency, safety, and business value of agent responses and actions.
• Identify failure scenarios, refine instructions and actions, and continuously improve agent behaviour.
• Support UAT sessions and ensure solutions meet both business expectations and governance requirements.

5) AI Governance, Trust & Adoption

• Help clients define appropriate guardrails, permissions, escalation mechanisms, and human oversight.
• Ensure AI solutions respect Salesforce security principles and client requirements around data access and privacy.
• Help stakeholders understand what agents can, cannot, and should not do.
• Support organizations in moving from AI experimentation toward controlled, scalable, and trusted adoption.

6) Training & Change Enablement

• Create training content and deliver sessions for business users, administrators, and client teams.
• Explain Agentforce and Salesforce AI concepts in accessible, business-friendly language.
• Support adoption of new AI-enabled ways of working and help teams understand how their roles and processes evolve.
• Ensure documentation supports maintainability and client autonomy.

7) Team Collaboration & Coaching

• Collaborate closely with developers, architects, project managers, and other consultants to ensure smooth delivery.
• Mentor and coach junior consultants on Salesforce functional analysis, AI use-case discovery, Agentforce configuration, and delivery best practices.
• Act as a bridge between business stakeholders and technical teams on AI-driven Salesforce projects.

8) Continuous Improvement & AI Innovation

• Stay current with the rapidly evolving Salesforce AI and Agentforce ecosystem.
• Explore new Agentforce capabilities and identify how they can create concrete value for clients.
• Contribute to internal methodologies, reusable assets, demos, templates, accelerators, and best practices around Agentforce implementations.
• Share learnings, experiments, successful patterns, and lessons learned internally.

CONDITIONS

• Location: Belgium — hybrid working model.

Why Join asUgo?

At asUgo, we're reimagining what consulting looks like: more agile, more human, and more impactful. We value curiosity, integrity, and trust — and we're building a workplace where everyone can grow, contribute, and belong.

You'll have the opportunity to work at the intersection of business transformation, Salesforce, and AI, helping clients move beyond AI experimentation and turn Agentforce into real, measurable business value.

Apply Now

If you're ready to shape the next generation of AI-powered Salesforce solutions, turn ambitious Agentforce ideas into real business outcomes, and grow with a bold and committed team — we'd love to meet you.

Let's design the future of intelligent CRM, together.