Senior Salesforce Marketing Cloud Developer

Technology is our how. And people are our why. For over two decades, we have been harnessing technology to drive meaningful change. By combining world-class engineering, industry expertise and a people-centric mindset, we consult and partner with leading brands from various industries to create dynamic platforms and intelligent digital experiences that drive innovation and transform businesses. From prototype to real-world impact - be part of a global shift by doing work that matters. Our Business Platforms team develops and manages integrated digital platforms that support various business functions, efficiency, connectivity, and innovation across the organization. They are experts in Customer Relationship Management (CRM), Marketing Automation, Content Management Systems (CMS), Information Technology Management Systems (ITMS), E-Commerce, Intranet and InsurTech. As a Salesforce Marketing Cloud Developer , you will play a key role in delivering high-quality technical solutions for a variety of clients implementing marketing platforms such as Salesforce Marketing Cloud and Data Cloud. In this role, you will have the opportunity to work on end-to-end solutions , allowing you to develop a deeper understanding of the bigger picture , the connections between systems, and contribution of your work to high-impact customer engagement solutions. Your responsibilities include: Develop and optimize complex audience segmentation queries for targeted multichannel campaigns (email, mobile push, SMS etc.) Create, enhance, and maintain dynamic personalization features for each channel Design and implement automation workflows to optimize data flows and customer journeys Use APIs and data connectors to ensure scalable seamless communication between the marketing platform and external systems (eg. CRM, CDP, Data Warehouses, Analytics). Collaborate with stakeholders (marketers, business analysts, and solution architects) to understand requirements and turn them into technical solutions Participate in technical solution design discussions to provide recommendations on best practices, scalability, and efficiency Ensure high-quality code through testing, debugging, and peer reviews before production. Provide technical guidance and mentorship for team members, fostering knowledge sharing and skill development across the team Stay up to date with platform updates, new features, and industry trends to optimize solutions Technical Skills: 3+ years of experience working with Salesforce Marketing Cloud , or 4+ years of experience with different roles or marketing automation platforms Strong understanding of platform capabilities and solution design , leveraging SFMC features to propose scalable, tailored solutions for complex business needs Solid data modelling & SQL knowledge for data querying, segmentation and transformation. Hands-on experience with REST/SOAP APIs to integrate marketing platforms with external systems. Experience with JavaScript and Server-Side JavaScript (SSJS) for scripting and automations. HTML, CSS, AMPscript experience for content development and personalization. Nice to Have: Certifications in Salesforce Marketing Cloud Developer , Salesforce Email Specialist, or similar. Exposure to Cloud solutions (AWS, Azure, Google Cloud). Experience with customer data platforms (CDP) and CRM systems . Familiarity with Git and other software development methodologies. Soft Skills & Work Approach: Strong problem-solving and analytical thinking . Eagerness to continuously learn and deepen technical skills, staying updated with the latest industry trends and technologies. Comfortable interacting with both technical and non-technical stakeholders. Good command of English , with strong communication skills, both written and verbal. Discover some of the global benefits that empower our people to become the best version of themselves: Finance: Competitive salary package, share plan, company performance bonuses, value-based recognition awards, referral bonus; Career Development : Career coaching, global career opportunities, non-linear career paths, internal development programmes for management and technical leadership; Learning Opportunities: Complex projects, rotations, internal tech communities, training, certifications, coaching, online learning platforms subscriptions, pass-it-on sessions, workshops, conferences; Work-Life Balance: Hybrid work and flexible working hours, employee assistance programme; Health: Global internal wellbeing programme, access to wellbeing apps; Community: Global internal tech communities, hobby clubs and interest groups, inclusion and diversity programmes, events and celebrations. At Endava, we’re committed to creating an open, inclusive, and respectful environment where everyone feels safe, valued, and empowered to be their best. We welcome applications from people of all backgrounds, experiences, and perspectives—because we know that inclusive teams help us deliver smarter, more innovative solutions for our customers. Hiring decisions are based on merit, skills, qualifications, and potential. If you need adjustments or support during the recruitment process, please let us know.