Senior Seo Off-Page Specialist

Solvero Group is a holding company that unites several businesses under centralized HR, Legal, IT, and Finance services. We are hiring a Senior Off Page SEO Specialist to own its entire off page footprint in the iGaming space - sourcing and acquiring expired domains, building and operating a private blog network (PBN), running link acquisition across the brand portfolio, and leading SEO brand protection against negative SEO and unauthorized brand use in search. We are looking for someone who has genuinely done this in iGaming - not a generic link builder. You should already have the tooling, supplier network and judgement to build assets that survive core updates, and the discipline to keep footprints clean.

What You'll Do:

• Build and run a continuous pipeline for identifying, vetting, and acquiring expired, dropped, and auctioned domains suitable for iGaming.
• Evaluate domain candidates on backlink quality, referring domain diversity, anchor profile, topical relevance, indexation history, and Wayback archive history.
• Screen for spam history, deindexation, manual actions, trademark conflicts, and toxic verticals before purchase.
• Manage budgets, bidding, and negotiation across drop-catch services, marketplaces, and private sellers; maintain clean acquisition and renewal records.
• Maintain a categorised inventory of owned domains with rationale, cost, and intended use.
• Design, build, and scale a PBN across the iGaming vertical, including hosting, DNS, registrars, CMS, themes, content, and publishing schedules.
• Own footprint management end to end: diversified hosting/IP allocation, varied registrar/WHOIS setups, unique templates, and natural site architecture.
• Plan and execute link placements from network assets into money sites with sensible velocity, anchor distribution, and internal linking.
• Commission and quality-control content so each network property stands as a credible publication.
• Monitor network health (indexation, uptime, traffic, penalties, deindexation) and act quickly on at-risk assets.
• Maintain strict operational security and documented processes independent of any single person.
• Own the off page roadmap for the brand portfolio and translate it into monthly link targets per site and market.
• Diversify link acquisition through guest posts, niche edits, digital PR, affiliate/partner placements, sponsorships, and industry media.
• Run competitor backlink analysis to identify gaps, replicable link sources, and emerging tactics in regulated and grey markets.
• Manage the off page budget and report on cost per link, cost per referring domain, and impact on rankings and revenue.
• Monitor SERPs for brand hijacking, cloned sites, fake affiliate pages, typosquatting, and unauthorized brand use.
• Detect and respond to negative SEO (toxic link attacks, scraped content, spam injections), including disavow strategy where justified.
• Work with legal, compliance, and affiliate teams on takedowns, DMCA notices, trademark complaints, and registrar/host escalations.
• Defend branded search real estate so owned properties win results for brand terms.
• Maintain monitoring and alerting to surface threats early.
• Report to the Head of SEO on network health, link volume/quality, brand threats, and organic performance impact.
• Collaborate with on-page/technical SEO, content, and affiliate teams to align off page activity with commercial priorities.
• Maintain clear documentation of assets, suppliers, processes, and spend.

Requirements:

• 5+ years in off page SEO, with demonstrable, hands-on experience in the iGaming/gambling vertical (casino, sportsbook, poker, or affiliate side)
• Proven track record of sourcing and acquiring expired domains and turning them into ranking assets, with real examples.
• Practical experience building and operating a PBN at scale, including hosting, DNS, registrar, and footprint management.
• Strong understanding of Google's link spam policies, core and spam updates, manual actions, and recovery.
• Established supplier and publisher network in iGaming, with strong negotiation skills.
• Experience with brand protection in search: negative SEO defence, disavows, takedowns, and SERP monitoring.
• Comfortable owning budgets and justifying spend against measurable outcomes.
• Self-directed and highly organised, able to work remotely with minimal oversight.
• Discretion and strong operational security instincts.
• Fluent written and spoken English.

Nice to Have:

• Experience across multiple languages or regulated markets.
• Basic technical ability: WordPress, cPanel/server management, DNS, and light scripting or automation for monitoring and reporting.