Senior SEO Specialist

Key Responsibilities SEO Strategy & Execution Develop and execute a comprehensive SEO strategy aligned with business objectives. Improve organic search rankings and drive sustainable traffic growth for key product and content pages. Conduct regular SEO audits to identify and resolve technical issues, including site structure, page speed, and crawlability. Keyword Research & Optimization Conduct in-depth keyword research focusing on search intent, long-tail and short-tail keywords to drive targeted traffic. Identify high-value opportunities for content creation and optimization . Work with the content team to ensure all published content aligns with search intent and is optimized for SEO. Optimize meta tags, headers, URLs, and internal linking structures to improve on-page SEO. Competitor Analysis & Industry Trends Perform competitor SEO analysis to identify gaps and opportunities in keyword targeting, content strategy, and backlink acquisition. Monitor industry trends, algorithm updates , and emerging SEO techniques to keep Creately ahead of the competition. Benchmark performance against competitors and adjust strategies accordingly. Technical SEO & Performance Optimization Ensure technical SEO best practices are followed to enhance site performance, mobile-friendliness, structured data implementation, and indexability. Work with developers and designers to implement SEO-friendly website updates . Optimize Core Web Vitals, page speed, and UX/UI elements for better search engine rankings. Link Building & Off-Page SEO Develop and implement link-building strategies to improve domain authority and organic reach. Identify guest blogging, PR, and influencer outreach opportunities for high-quality backlinks. Manage relationships with industry websites, blogs, and partners to acquire authoritative links. SEO Reporting & Data Analysis Track, analyze, and report on SEO performance metrics , including rankings, organic traffic, click-through rates, bounce rates, and conversions. Use tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog to measure SEO success and make data-driven decisions. Continuously refine SEO strategies based on performance insights and analytics.