Senior SEO Specialist (Agency Based Experience)

Senior SEO Specialist – SEO, AIO & GEO

Location: Remote

Employment Type: Full-Time

Experience: 5+ years preferred

We’re looking for an experienced SEO Specialist to join our growing digital marketing team and take ownership of organic search performance across multiple client accounts.

This role goes beyond traditional SEO. Search is changing rapidly with Google AI Overviews, ChatGPT, Gemini, Perplexity and other AI-powered search experiences, and we’re looking for someone who understands how to optimise websites not only for traditional search engines, but also for AI-generated results and answer engines.

You’ll work across SEO, AIO (AI Optimisation), GEO (Generative Engine Optimisation), technical SEO, content strategy, digital PR and authority building, using data to identify opportunities and deliver measurable growth.

Key ResponsibilitiesSEO Strategy & Audits

• Conduct comprehensive SEO audits covering technical, on-page, content and off-page factors.
• Develop and execute SEO strategies aligned with business and commercial objectives.
• Identify keyword opportunities, search intent and content gaps.
• Analyse competitors and identify opportunities to outperform them.
• Develop strategies for improving organic visibility, rankings, traffic and conversions.

AIO & GEO

• Develop strategies to improve brand and website visibility within Google AI Overviews and AI-powered search experiences.
• Optimise content for ChatGPT, Google Gemini, Perplexity and other generative/answer engines.
• Understand how AI search engines discover, interpret, retrieve and cite information.
• Identify opportunities for a brand to become a trusted source within AI-generated answers.
• Develop entity, topical authority and knowledge-based SEO strategies.
• Optimise content to provide clear, authoritative and machine-readable information.
• Monitor brand mentions, citations and visibility across emerging AI search platforms.
• Stay ahead of changes in AI search, answer engines, entity SEO and Generative Engine Optimisation (GEO).

Technical SEO

• Analyse and improve site architecture, crawlability and indexation.
• Identify and resolve technical SEO issues.
• Work with developers on technical implementations.
• Review Core Web Vitals, page speed and mobile performance.
• Analyse XML sitemaps, robots.txt, canonicalisation, redirects and internal linking.
• Implement and optimise structured data/schema markup.
• Identify JavaScript, rendering and indexing issues where applicable.

On-Page & Content Optimisation

• Optimise title tags, meta descriptions, headings, URLs and internal links.
• Analyse search intent and align content with user needs.
• Build topical authority and content clusters.
• Identify content decay and opportunities for content refreshes.
• Work with content writers to create SEO-focused briefs.
• Improve E-E-A-T signals, author expertise, entity relevance and content credibility.
• Optimise content for both traditional search and AI-generated answers.

Link Building & Off-Page SEO

• Develop ethical and sustainable link-building strategies.
• Conduct competitor backlink analysis.
• Identify relevant websites, publications and authority-building opportunities.
• Manage outreach and digital PR campaigns.
• Evaluate backlink quality and identify potentially harmful or irrelevant links.
• Build brand authority beyond traditional backlink metrics.

Analytics & Reporting

• Use Google Analytics 4, Google Search Console, SEMrush, Ahrefs and other SEO tools to analyse performance.
• Track rankings, organic traffic, conversions, visibility and engagement.
• Identify trends and translate data into actionable recommendations.
• Prepare clear SEO reports and presentations for clients and internal stakeholders.
• Measure the impact of SEO, AIO and GEO initiatives.

What We're Looking For

• Strong experience in SEO audits and keyword research, with the ability to identify technical, content and commercial opportunities.
• Strong understanding of technical SEO and on-page optimisation.
• Hands-on experience with link building, digital PR and off-page SEO.
• Experience using Google Analytics 4, Google Search Console, SEMrush, Ahrefs or similar platforms.
• Understanding of AIO, GEO, Generative Engine Optimisation and AI search.
• Strong understanding of search intent, semantic SEO, entities and topical authority.
• Experience with structured data/schema and modern technical SEO.
• Demonstrated agency experience managing multiple SEO projects and clients simultaneously.
• Strong analytical skills and the ability to turn data into practical actions.
• Excellent written and verbal communication skills.
• Comfortable presenting SEO strategies, recommendations and performance to clients.
• Ability to work independently in a remote environment.
• Strong project management and prioritisation skills.
• Ability to collaborate with developers, content writers, designers, paid media specialists and account managers.
• Bachelor’s degree in Marketing, Communications, Business or a related field or equivalent practical experience.

You’ll Have an Advantage If You Have

• Experience optimising websites for Google AI Overviews.
• Hands-on experience with ChatGPT, Gemini, Perplexity or other AI search platforms.
• Experience measuring AI search visibility, citations or brand mentions.
• Understanding of entity SEO, Knowledge Graphs and semantic search.
• Experience with large-scale or international SEO.
• Experience with WordPress, Shopify or other major CMS platforms.
• Basic HTML/CSS/JavaScript knowledge.
• Experience working with developers on technical SEO implementations.
• Experience with Looker Studio or other reporting platforms.
• Experience developing content strategies based on topical authority rather than simply keyword volume.

What You'll Be Doing Differently

Traditional SEO is no longer enough.

We're looking for someone who understands the shift from:

Keywords → Search Intent → Entities → Topics → Answers → AI Visibility

The successful candidate will help us build strategies that ensure our clients are visible wherever their customers are searching — including Google, AI Overviews, ChatGPT, Gemini, Perplexity and emerging answer engines.

If you’re passionate about the future of search and want to work at the intersection of SEO + AI + Content + Data, we’d love to hear from you.

• Apply now with your CV and examples of SEO projects you have worked on, including measurable results where possible.