Senior SMM Manager

About the role

We are hiring a Senior SMM Manager to own COINPAYMENTS' social presence on LinkedIn, Instagram and X, end to end: strategy, content, community and reporting.

COINPAYMENTS has powered crypto payments for businesses since 2013. Today more than 250,000 merchants use our gateway, which has processed over $50B in transaction volume. We are ISO 27001 certified and the Global Partner of the Aston Martin Aramco Formula One Team. Our focus is enterprise merchants in luxury retail, e-commerce, iGaming, travel and financial services.

• Reports to: CMO
• Works with: content, design, PR, partnerships, product marketing, compliance
• Location: remote
• Type of cooperation: full-time

This is a hands-on senior role. You will build the system, ship the content yourself, and grow into leading freelancers or a small team as the channels scale.

What you will do:

Social media strategy and management

• Own the social strategy for LinkedIn (primary B2B channel), X and Instagram: role of each channel, audiences, content pillars, posting cadence and goals.
• Build and run a monthly content calendar aligned with product launches, partnerships, PR and events.
• Manage company pages and coordinate executive profiles (CEO and leadership thought leadership on LinkedIn).
• Develop engagement strategies that build brand awareness and loyalty among merchants, partners and the wider fintech community.

Content creation

• Write and ship posts, threads, carousels, short-form video scripts and Stories in an enterprise, confident, no-hype voice.
• Brief designers and video editors; produce simple visuals and edits yourself when speed matters.
• Turn blog articles, press releases, case studies and product updates into native social formats.
• Cover live moments: Formula One race weekends with Aston Martin Aramco, fintech conferences, partner launches.

Community and customer engagement

• Respond to comments, mentions and DMs; route support, sales and partnership queries to the right teams within agreed SLAs.
• Manage online reputation: monitor brand sentiment, handle negative feedback, and escalate potential crises with a first-response draft.
• Build relationships with merchants, partners, industry voices and media on social.
• Spot and flag scam and impersonation accounts using the COINPAYMENTS name.

Trend monitoring and innovation

• Track platform changes, formats, tools and digital marketing trends; propose and test new ones.
• Monitor competitors (BitPay, CoinGate, NOWPayments, CoinsPaid, Coinbase Commerce and others) and share monthly insights.
• Run structured experiments (formats, hooks, posting times, creators) and scale what works.

Analytics and reporting

• Define channel KPIs and set up tracking (UTMs, platform analytics, social listening).
• Deliver a monthly performance report: results vs. targets, wins and misses, next-month priorities.
• Connect social activity to business outcomes: website traffic, demo requests, partner leads.

Paid social and partnerships

• Support paid social on LinkedIn and X with copy and creatives; work with performance marketing on targeting and testing.
• Source and manage influencer, creator and co-marketing collaborations with partners.

Brand and compliance

• Follow the brand guidelines and tone of voice; keep the visual identity consistent across channels.
• Apply crypto-advertising rules and platform policies; send content through compliance review; never publish anything that reads as investment advice or a promise of returns.

What we are looking for

Must have

• 4+ years in social media management, with at least 1.5 years in B2B, fintech, payments, crypto or SaaS.
• Proven results growing LinkedIn company pages and executive profiles; portfolio with numbers.
• Hands-on experience running X and Instagram for a brand, including community management and crisis handling.
• Strong copywriting in English (C1+): clear, concise, able to explain complex products to business audiences.
• Data-driven: comfortable with native analytics, UTMs, social listening and building reports.
• Working knowledge of crypto, stablecoins and digital payments; understands why hype language is a risk.
• Awareness of crypto-advertising restrictions and platform policies (LinkedIn, Meta, X).
• Experience with scheduling and listening tools (e.g. Hootsuite, Sprout Social, Buffer, Brandwatch) and design tools (Canva, Figma basics, CapCut or similar).
• Self-starter who can own channels with minimal supervision and work across time zones.

Nice to have

• Experience in regulated industries (fintech, banking, iGaming, forex) with compliance-reviewed content.
• Paid social experience on LinkedIn and X.
• Executive ghostwriting / thought-leadership programmes.
• Event and sports-sponsorship coverage (Formula One or similar).
• Experience managing freelancers, agencies or creators.

What We Offer

• Competitive compensation that reflects your experience, skills, and expertise.
• Fully remote work – work from wherever you're most productive.
• Flexibility and trust – enjoy a flexible schedule, ownership of your work, and a culture without micromanagement.
• Modern tools and AI-powered solutions – access the latest technologies to make your work easier, smarter, and more efficient.
• A team where your voice matters – share your ideas, challenge the status quo, and make a real impact. We value initiative, creativity, and fresh perspectives.

By applying for this position, you agree that CoinPayments will process your personal data in accordance with the General Data Protection Regulation (GDPR) and applicable data protection laws. Your information will be handled securely and used solely for recruitment purposes.