SEO / AEO / GEO Lead (B2B, Digital Risk, AI Search)

Job Description This is a remote position. 1. Build a search presence for the new category Develop an SEO / AEO / GEO strategy for Digital Risk Protection Focus not only on traffic, but also on the impact of search on the business (revenue, deals, trust) Structure semantics around B2B intent (not ‘what is it’, but ‘how does it affect the business’) Build a presence on Google, in AI-generated answers and within the review ecosystem 2. Work with AI search and GEO (Generative Engine Optimisation) Optimise content for AI-generated answers (ChatGPT, Gemini, Perplexity) Manage how the AI’s interpretation of the company is formed Work with entities, sources and citations Test hypotheses: how content influences AI search results 3. Focus on meaning, not just SEO Contribute to the presentation of case studies, analytics and product pages Provide briefs based on intent and business objectives, rather than ‘turnkey’ solutions Work in tandem with PR, SERM and content teams Build a unified framework: search + AI + media + reviews 4. Build an analytics and growth system Set up a metrics system: - visibility (search + AI) - branded / non-branded - impact on leads and deals Formulate hypotheses and test them Treat SEO as a growth function, not just support 5. Participate in R&D Test new approaches in AEO / GEO Work with edge-case mechanics (as part of experiments) Study how AI responses are generated Help us build expertise in a category where we currently have none Requirements 3+ years’ experience in SEO (preferably in B2B or international contexts) Understanding of how search engines work and ranking factors Experience with semantic core, technical optimisation and content SEO Ability to work with SEO tools and analytics systems Experience with drop domains, PBNs, outreach and automation (e.g. Zennoposter) Systematic thinking and an understanding of SEO as a tool for business growth Ability to justify and defend your decisions Proactivity and an interest in new search technologies Willingness to take responsibility for results Desire to develop expertise and explore new approaches to SEO Proven experience in SEO within an international environment The following would be an advantage Experience in GEO / AEO Experience in SERM / reputation management Experience working with the US / EU markets Experience working with B2B SaaS / fintech Understanding of how review platforms work Experience in R&D (tests, experiments, non-standard approaches) Benefits Full-time remote work; Flexible working hours, with a focus on results and availability on weekdays from 10:00 to 19:00 Moscow Time; Official employment with an international legal entity, with payments in USD or USDT; 28 days’ annual leave + 3 additional paid days off each quarter; Support, engagement and professional development within the team; Internal community, corporate media, professional development and involvement in the company’s growth.