SEO and Content Specialist

Too Good To Go is on a mission to inspire and empower everyone to fight food waste together. Our app connects people with surplus food from stores, restaurants and brands, so good food gets eaten instead of wasted.

About the role

Our website is one of our biggest growth channels, helping millions of people discover Too Good To Go and thousands of businesses join us as partners. We are looking for an SEO & Content Specialist to help it grow even further.

You will be the first person in our Global Web team fully dedicated to content and search. It is a hands on role with real ownership and impact across all our markets, working closely with our Global Web Lead and developers.

What you will do

• Plan, write and optimize content that ranks, for both consumers and business partners.

• Make sure our content is localized and optimized for every country we operate in, working with local teams across many languages.

• Refresh and improve our existing content library to get more out of what we already have.

• Run technical SEO across a large, multi language website: indexation, hreflang, structured data, site health and migrations.

• Use Semrush and similar tools for keyword research, competitor analysis, rank tracking and site audits, and turn the insights into improvements.

• Build our presence in AI powered search such as ChatGPT, Perplexity and Google AI Overviews.

• Improve key pages and journeys to turn more visitors into app users and business signups.

• Set up and run A/B tests on the website.

• Track and report performance, and turn data into clear next steps.

What you bring

• Significant of hands on SEO experience, covering both content and technical SEO.

• A track record of growing organic traffic.

• Excellent writing and editing skills in English.

• Hands on experience with Semrush (or similar SEO tools), Google Search Console and Amplitude or GA4.

• Experience with multilingual, multi country SEO and content localization.

• Experience working with developers and writing clear requirements.

• Curiosity about AI search and a test and learn mindset.

• A self starter who enjoys ownership in a small, fast moving team.

Nice to have

• Experience with marketplaces, B2B websites or web to app journeys.

• Experience using AI tools to scale content.

Our Values:

• We Win Together

• We Raise the Bar

• We Keep It Simple

• We Build A Legacy

• We Care

What we offer:

• A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role

• Working alongside an international community of users, partners and 1,100+ colleagues across 20 countries that are on the same important mission

• Personal and professional development opportunities in a fast-paced scale-up environment

• An inclusive company culture where you can bring your authentic self to work

• A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care to offer

• Christmas Eve and New Year’s Eve off as well

Benefits:

• WORK FLEXIBLY:

  • Enjoy hybrid working from our great offices, at home or abroad

  • Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave

  • Health insurance and pension plans (subject to country of employment)

  • Additional days off for significant life events

• CELEBRATE & SOCIALISE

  • Regular social events like summer and winter parties

  • Coffee, snacks and fully-equipped kitchens

  • Get to know our community with a monthly free Surprise Bag

  • Paid volunteer time through our Shareback volunteering programme

  • Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups