SEO Content Writer - Freelance

Company Description

Makinrajin (PT Makin Digital International) is a digital marketing company that helps businesses build, grow, and optimize their presence in the digital space. The team focuses on outcomes beyond traffic and rankings, emphasizing trust-building, quality leads, and sustainable business growth. Makinrajin offers a wide range of services, including SEO, content marketing, keyword research, copywriting, digital advertising, social media marketing, and website development. Each project is driven by data, technology, and tailored strategy based on the client’s business characteristics, target audience, and goals. The company’s mission is to help businesses grow through better digital strategies, stronger execution, and measurable results.

Role Description

This part-time remote SEO Writer (Freelance) role focuses on creating search-optimized content that supports Makinrajin’s clients in improving visibility and driving qualified traffic. Day-to-day tasks include researching topics and keywords, writing SEO-friendly articles, landing pages, and other web content, and aligning content with client goals and brand voice. The role involves implementing on-page SEO best practices, collaborating with internal teams to refine content strategy, and using performance data to adjust and improve content over time. The SEO Writer is expected to manage deadlines independently, communicate clearly with project leads, and deliver well-structured, error-free copy that adheres to SEO guidelines.

Qualifications

• Candidates should possess strong Keyword Research skills to identify relevant, high-impact search terms for various industries and audiences.
• Candidates should possess SEO Audits and On-Page SEO skills to evaluate pages, optimize structure and metadata, and improve overall search performance.
• Candidates should possess Link Building skills to support off-page optimization and enhance domain authority through ethical, strategic outreach.
• Candidates should possess Web Analytics skills to interpret key metrics, assess content performance, and inform ongoing optimization.
• Strong writing and editing skills, with the ability to produce clear, concise, and engaging SEO-friendly content.
• Experience working with SEO tools (e.g., Google Search Console, keyword research platforms) is preferred.
• Ability to work independently in a remote, freelance setup and manage multiple assignments and deadlines responsibly.
• Familiarity with digital marketing concepts and content strategy; prior agency or freelance experience is a plus.
• Relevant education or training in communications, marketing, journalism, or a related field is beneficial but not mandatory.