SEO & Digital Marketing Specialist

Denova is looking for an experienced SEO & Digital Marketing Specialist to help drive our online growth and generate high-quality inbound opportunities. This is a hands-on role where you’ll be responsible for executing our SEO strategy, improving our website performance, creating engaging content, growing our domain authority through high-quality backlinks, and continually optimising our digital presence. In addition to SEO, you will also support our paid digital marketing strategy by planning, managing and optimising Google Ads campaigns, ensuring our organic and paid channels work together to maximise lead generation and return on investment. We’re looking for someone who combines strong technical SEO knowledge with excellent marketing and website design skills. You should be comfortable managing multiple marketing initiatives, analysing performance data, and continually identifying opportunities to improve search rankings, website performance and lead generation. This role is open exclusively to candidates residing in the Philippines. Working hours ~15:00 - 00:00 (mid-shift) Key Responsibilities: Own and execute Denova’s SEO strategy to increase organic traffic, keyword rankings and inbound enquiries. Conduct ongoing keyword research and competitor analysis to identify new growth opportunities. Develop and execute backlink acquisition strategies through outreach, partnerships, guest posting and digital PR. Plan, manage and optimise Google Ads campaigns to maximise qualified leads and return on advertising spend. Monitor website performance using Google Search Console, Google Analytics and SEO platforms, providing regular reporting and recommendations. Optimise existing website content and create SEO-focused landing pages to improve search visibility. Design, build and maintain pages using the Divi WordPress theme, ensuring an excellent user experience across desktop and mobile. Work closely with the leadership team to translate commercial priorities into marketing campaigns and website improvements. Create high-quality content including articles, case studies, landing pages, service pages, blogs and marketing collateral. Ensure all website content follows SEO best practices, including metadata, internal linking, schema markup where appropriate and page performance optimisation. Support LinkedIn and wider digital marketing campaigns by creating engaging content aligned to our target audience. Analyse campaign performance across both paid and organic channels, making data-driven recommendations for continuous improvement. Stay up to date with Google’s algorithm changes, SEO best practices and emerging digital marketing trends. What Success Looks Like Within your first 12 months, you will have: Increased Denova’s organic website traffic and search visibility. Improved rankings for our priority commercial keywords. Built a strong portfolio of high-quality backlinks from relevant and authoritative websites. Delivered measurable ROI through well-managed Google Ads campaigns. Enhanced the user experience and conversion rate of our website. Published a consistent pipeline of high-quality SEO-focused content. Increased inbound leads generated through both organic search and paid advertising. Established clear performance dashboards demonstrating SEO, Google Ads and overall digital marketing ROI. Required Skills & Experience: Bachelor’s degree in Marketing, Digital Marketing, Communications or a related discipline (preferred). Minimum 4+ years’ experience in SEO and digital marketing. Proven experience improving organic search rankings and increasing website traffic through SEO. Demonstrable experience delivering successful backlink campaigns using ethical (white-hat) SEO techniques. Experience creating, managing and optimising Google Ads campaigns, including keyword research, ad copy, bidding strategies and performance analysis. Strong understanding of how SEO and paid search work together to maximise online visibility and lead generation. Strong experience building and maintaining WordPress websites using the Divi theme. Strong understanding of on-page, off-page and technical SEO. Experience using Google Analytics 4, Google Search Console and SEO platforms such as Ahrefs, SEMrush, Screaming Frog or similar. Excellent copywriting skills with experience producing SEO-optimised content. Strong understanding of website performance, Core Web Vitals and conversion rate optimisation. Experience creating engaging B2B marketing content. Strong analytical skills with the ability to interpret performance data and make recommendations. Excellent English communication skills, both written and verbal. Highly organised with the ability to manage multiple priorities independently. Highly Desirable Previous experience working for a B2B consulting, professional services, recruitment or outsourcing business . Experience marketing Finance, Procurement, Data, Technology or Consulting services. Google Ads Certification. Experience with Google Tag Manager and conversion tracking. Knowledge of local SEO and international SEO strategies. Experience using AI tools to accelerate content creation while maintaining quality. Basic HTML/CSS knowledge. Experience with email marketing platforms and LinkedIn marketing. Experience producing graphics or basic video content using Canva or Adobe Creative Suite.