SEO Manager

About the Role We are looking for an experienced, highly proactive and execution-driven SEO Manager to take ownership of SEO strategy and performance across a diversified portfolio of iGaming affiliate websites and experimental SEO projects. The role combines strategic SEO leadership with hands-on execution. You will be responsible for managing and scaling established iGaming affiliate websites while also developing and testing alternative acquisition strategies involving expired domains, parasite SEO, brand-focused assets, user signals and advanced off-page infrastructure. You will work closely with our CEO, Content, Development, Sales and Linkbuilding teams, as well as the CTO and external specialists. This is not a purely managerial position. We are looking for someone who can identify opportunities, develop hypotheses, launch experiments, analyse results and actively drive projects forward. Key Responsibilities SEO Execution & Website Portfolio Management Execute SEO strategies across a portfolio of affiliate websites, markets and business models. Manage day-to-day SEO activities including keyword research, technical optimisation, content improvements, linkbuilding coordination and performance monitoring. Prioritise SEO tasks based on traffic opportunity, revenue impact, implementation effort and business objectives. Monitor organic traffic, rankings, conversions, affiliate revenue, indexation and overall website performance. Identify growth opportunities, ranking issues and underperforming pages, and implement actionable improvement plans. Maintain SEO roadmaps, task priorities and performance reports for assigned websites and projects. Support decisions around scaling, restructuring, consolidating or retiring websites and domains. On-Page SEO & Content SEO Perform keyword research and develop content optimisation strategies for competitive iGaming affiliate markets. Create SEO recommendations for content planning, page structures, internal linking and topical coverage. Optimise landing pages, reviews, comparison pages, category pages and supporting content to improve rankings and conversions. Work closely with Content teams to ensure SEO best practices are implemented throughout the content lifecycle. Improve metadata, headings, structured data, internal linking structures and on-page ranking factors. Support international and multilingual SEO initiatives, including localisation, hreflang implementation and market-specific search intent. Ensure SEO requirements are considered during website launches, redesigns and content expansions. Technical SEO Conduct regular technical SEO audits covering crawlability, indexation, rendering, site architecture, page speed, Core Web Vitals and structured data. Identify technical SEO issues and work with Development and Technology teams to implement solutions. Manage SEO requirements for migrations, redirects, canonicalisation, domain changes and website restructuring. Monitor Google Search Console, crawl data and indexing behaviour to identify and resolve ranking issues. Create technical SEO tickets, documentation and implementation guidelines. Support ongoing improvements to website templates, internal linking systems and technical infrastructure. Expired Domains, Repurposed Domains & Domain Portfolio Management Identify, analyse and evaluate expired and aged domains for SEO acquisition opportunities. Assess expired domains based on historical relevance, backlink profiles, authority signals, previous ownership, indexing history, penalties and commercial potential. Manage the repurposing of expired domains into relevant affiliate websites, supporting assets or content platforms. Analyse domain history using tools such as Ahrefs, SEMrush, Wayback Machine and other SEO intelligence platforms. Plan and execute domain transitions, including redirects, content rebuilding, URL structures and authority transfer strategies. Monitor the performance of repurposed domains and identify opportunities for additional content, technical improvements and link acquisition. Maintain documentation of acquired domains, historical data, risks and SEO performance. Understand the risks associated with expired domains, previous penalties, unnatural backlink profiles and poor historical signals. SEO Testing & Competitive Analysis Monitor competitor websites, ranking strategies, content approaches and link profiles. Analyse search results to identify opportunities for improved rankings and market positioning. Run SEO tests involving content changes, internal linking improvements, redirects, canonicals, domain strategies and website structures. Create hypotheses, measure results and apply successful learnings across the website portfolio. Stay updated with Google algorithm changes, industry trends and emerging SEO techniques. CTR & User Behaviour Optimisation Analyse organic click-through rates, SERP appearance and user engagement metrics. Identify opportunities to improve titles, descriptions, structured data and search-result visibility. Monitor organic traffic quality and engagement patterns. Work with relevant teams to improve user journeys and conversion performance from organic traffic. Off-Page SEO & Linkbuilding Coordinate and execute off-page SEO activities including link acquisition, digital PR, guest posting and authority-building campaigns. Manage backlink growth strategies across websites and domains. Analyse competitor backlink profiles, anchor text distribution, link velocity and authority signals. Support linkbuilding teams and external partners with clear SEO objectives. Evaluate backlink opportunities and identify risks related to low-quality links, unnatural patterns and domain history. Understand advanced linkbuilding approaches, including aged domains, network strategies and scalable authority-building methods. Competitive & High-Risk SEO Environments Work within highly competitive affiliate and iGaming search environments. Understand different SEO approaches, including sustainable SEO, aggressive SEO tactics and associated risks. Support projects involving alternative domain strategies, repurposed websites and fast-growth SEO models. Evaluate when SEO opportunities justify additional investment in content, links or technical resources. Maintain awareness of search risks including algorithm updates, penalties and ranking volatility. SEO Security, Monitoring & Recovery Monitor websites for unusual ranking changes, traffic drops, indexation issues and technical problems. Investigate potential causes of SEO performance changes, including algorithm updates, technical issues, competitor activity or malicious actions. Support recovery plans following ranking losses, deindexation issues or website disruptions. Work with Technology teams on website protection, monitoring and infrastructure-related SEO risks. Team & Cross-Department Collaboration Work closely with Content, Development, Technology, Linkbuilding and Operations teams. Communicate SEO recommendations clearly to technical and non-technical stakeholders. Manage assigned SEO projects, deadlines and deliverables. Share SEO knowledge and best practices with colleagues. Contribute ideas for improving internal SEO processes and workflows. Requirements 3+ years of professional SEO experience, preferably within affiliate, iGaming, gambling, finance or other highly competitive industries. Strong hands-on experience managing SEO campaigns across multiple websites or domains. Proven experience improving rankings, organic traffic and revenue performance. Strong understanding of technical SEO, on-page SEO and off-page SEO. Experience managing expired domains, aged domains or repurposed domain projects. Practical knowledge of evaluating expired domains, including backlink analysis, historical review, penalties, indexing behaviour and SEO value. Experience with redirects, canonicals, migrations, domain consolidation and authority transfer. Understanding of affiliate SEO models, including CPA, CPL, RevShare and hybrid commercial structures. Experience with competitive SEO markets and aggressive search environments. Knowledge of content optimisation, keyword research, internal linking and topical authority. Experience using SEO tools including Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog and rank tracking platforms. Strong analytical skills with the ability to identify SEO opportunities and translate data into actions. Understanding of linkbuilding strategies, backlink analysis and authority development. Ability to manage multiple websites, projects and priorities simultaneously. Strong organisational skills and attention to detail. Proactive, problem-solving mindset with a hands-on approach. Fluent professional English. Preferred Experience Previous responsibility as SEO Manager. Experience with multilingual and multi-market website portfolios. Familiarity with WordPress, custom CMS platforms, Cloudflare and large-scale website infrastructure. Experience using automation, AI-assisted SEO workflows, APIs or custom dashboards. Knowledge of affiliate tracking, conversion optimisation and FTD-based performance analysis. Experience launching websites and SEO projects from zero. Established network within iGaming SEO, linkbuilding or affiliate marketing. What Success Looks Like Clear ownership and visibility over the performance of the complete SEO portfolio. Faster identification and implementation of ranking and revenue opportunities. A consistent pipeline of documented SEO tests and new strategic concepts. Improved coordination between SEO, Content, Technology and Linkbuilding. Faster detection and recovery from technical problems, algorithm updates and competitor attacks. Sustainable growth in organic traffic, affiliate conversions and revenue. Better prioritization of SEO budgets according to expected commercial return. A stronger and more independent internal SEO organisation.