About us:
We’re an agency that is ambitious about great work and our people, without taking ourselves too seriously.
At Sprocket, your career won’t stand still. You’ll have a structured development plan, clear progression opportunities and regular feedback to help you build your skills, responsibilities and earning potential. And when you go above and beyond, we make sure it’s recognised and rewarded.
We believe great work happens when people enjoy where they work. That means quarterly team away days, Friday WFH, a well-stocked drinks fridge and free parking right outside the office (a surprisingly good perk in Auckland!).
Most importantly, you’ll join an independent, growing digital agency where you’ll have autonomy, responsibility and a genuine voice in how we do things.
If you’re ambitious, talented and looking for somewhere you can make an impact while progressing your career, Sprocket could be your next move.
https://sprocketdigital.co.nz/
About the role:
This is an opportunity for someone who lives and breathes SEO, combines deep technical expertise with commercial thinking, and is ready to take real ownership of our SEO offering.
As SEO Manager, you’ll have the freedom and backing to shape how we do SEO at Sprocket, evolving our approach, embracing AI and the changing search landscape, and ensuring we continue to deliver work that keeps us at the top of our game.
You’ll lead the SEO strategy across a diverse portfolio of clients. You’ll also play an important role in developing and mentoring the wider SEO team, helping build capability across the team and ensuring we maintain our position as authorities in-market.
You’ll thrive in a collaborative environment, enjoy challenging the status quo and, importantly, love celebrating the wins with the team.
As the SEO Manager, you will be responsible for:
- Managing the SEO team, to plan, create and deploy SEO | GEO & content strategies.
- Owning and shaping our SEO offering in collaboration with both the sales and digital strategy teams.
- Developing and implementing SEO strategies across our client base who operate across a wide range of industries and ensuring we are continuing to achieve ongoing organic growth.
- Undertaking in-depth technical audits and supporting the sales team with new opportunities.
- Leveraging best practice AI to improve both SEO quality and efficiency
- Staying up to date with AI SEO developments, ensuring our clients are being optimised towards LLM placements
- Creating detailed performance reports covering month on month performance gains and key deliverables
- Analysing the performance of campaigns and showcasing outcomes to clients both verbally and via custom reports.
- Supporting sales and account management by auditing, pitching and supporting the pitch process
Key requirements:
- A minimum of 3-5 years' experience in SEO, preferably within an agency.
- Highly effective communication skills with the ability to present to groups with confidence.
- Demonstrated management experience in SEO or related fields.
- Proven ability creating end-to-end SEO strategies, including keyword research, link building, and on-page and technical analysis & recommendations.
- Proficient in using SEO tools such as Screaming Frog, Google Business Profile, Ahrefs, SEMrush, Google Analytics and Google Search Console.
- Excellent knowledge of a range of content management systems (CMS) including Shopify, WordPress and Magento.
- Demonstrable experience integrating AI tools into SEO workflows, and knowledge of AI SEO
- Leading our approach to AI-driven search, including Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), ensuring our clients are visible and accurately represented across AI Overviews, ChatGPT, Perplexity, and other LLM-powered search experiences.
- Proven experience in content marketing strategies and working with content writers to craft valuable and relevant content.
- Strong working knowledge of AI search, including AEO, GEO, and how LLMs source, structure, and surface information, with the ability to build this into client strategy and stay ahead of a rapidly evolving landscape.
What's in it for you?
- A career with somewhere to go – Structured development plans, clear progression opportunities and support to take your SEO career to the next level.
- Great work gets rewarded – Go above and beyond and you’ll be recognised for it through our reward and recognition programme.
- Own your craft – Real autonomy to shape SEO strategy, test new ideas and influence how Sprocket approaches SEO and AI-driven search.
- Flexibility built in – Collaborate with the team Monday–Thursday, then enjoy WFH Fridays, plus free parking right outside the office.
- Good people. Good times. – Quarterly away days, regular team events, a stocked drinks fridge and a culture that takes the work seriously — but not ourselves.
Interested?
If this sounds like you please send us your CV along with a cover letter.
Note: Due to the number of applicants we will only be responding to candidates that are selected to enter the interview stage.