SEO Manager

CACTUS is a remote-first organization and we embrace an accelerate from anywhere culture. You may be required to travel to our Mumbai office based on business requirements or for company/team events.

CACTUS is looking for an SEO Manager to join our Editage team to drive global organic visibility across markets including the USA, Indonesia, Saudi Arabia, and the EU.
As search evolves beyond traditional Google results, this role will focus on SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) across search engines and AI platforms such as ChatGPT, Gemini, Copilot, Claude, and Perplexity.

• Own and execute an integrated SEO, AEO, and GEO strategy across international markets, with a strong focus on organic growth and AI visibility.

• Lead technical SEO initiatives across site performance, mobile optimization, crawlability, indexation, international targeting, hreflang, and structured data.

• Drive keyword, topic, and search-intent research and translate insights into high-impact content strategies that improve rankings, visibility, and conversions.

• Optimize content for AI Overviews, featured snippets, People Also Ask, knowledge panels, voice search, and other emerging search experiences.

• Improve how frequently and accurately our brands are mentioned, cited, and recommended across generative AI platforms.

• Benchmark AI visibility against competitors by tracking prompts, brand mentions, citations, sentiment, and share of voice across markets and languages.

• Strengthen E-E-A-T and entity authority through expert-led content, credible citations, original data, and a strong presence across relevant third-party platforms.

• Build and manage link-building, digital PR, and online reputation initiatives to strengthen brand authority and organic performance.

• Monitor organic traffic, rankings, conversions, AI referral traffic, and AI citation share, turning data into clear insights and actionable recommendations.

• Stay ahead of search engine and AI platform updates, experiment with new approaches, and build scalable SEO playbooks based on what works.

• Collaborate closely with Content, Product, Engineering, PR, and Regional Marketing teams to translate search opportunities into business impact.

• 5–7 years of proven SEO experience, preferably working with international and multilingual websites.

• Strong hands-on expertise across technical SEO, content strategy, international SEO, and search intent.

• Practical experience with AEO and GEO, including AI Overviews, featured snippets, and visibility across generative AI platforms.

• Good understanding of how search engines and AI systems discover, evaluate, select, and cite information, along with strong knowledge of structured data and entity optimization.

• Experience with Google Analytics, Google Search Console, Semrush, Ahrefs, or similar SEO platforms.

• Familiarity with AI visibility tracking tools and using generative AI to support research, content, and analysis workflows.

• Strong analytical thinking, experimentation mindset, and ability to work effectively with cross-functional and global stakeholders.

Before applying, please ensure you meet the role requirements listed above and have legal authorization to work in the country where this role is advertised. Our selection process typically involves an initial screening by a recruiter, a technical assessment, and two to three interview rounds. For this role, there will be a screening call, 2 technical interviews, an assignment and HRBP round.

Equal Opportunity

Our hiring practices reflect our commitment to providing equal opportunities and creating an environment where everyone can thrive, develop, and succeed. We celebrate the uniqueness of our team members and prohibit discrimination of any kind, based on race, color, religion, gender identity, sexual orientation, age, marital status, disability, or any other protected characteristic.

Accelerating from Anywhere

As a remote-first organization, these are essential attributes we look for in all our candidates.

• Taking ownership of your work with minimal supervision, showing strong ability to organize, prioritize and deliver results independently.
• Documenting work that brings everyone on the same page.
• Maturity to choose between synchronous and asynchronous collaboration.
• Effectively collaborating with colleagues across different time zones by setting dedicated hours for collaboration and keeping team members updated through your MS Teams status.

Established in 2002, Cactus Communications (cactusglobal.com) is a leading technology company that specializes in expert services and AI-driven products which improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work.