SEO Specialist

SEO Specialist — Remote (Full-Time) About the Role Trademark Hardware, a US-based direct-to-consumer (DTC) company specializing in commercial door hardware, is seeking a dedicated SEO Specialist to lead organic search growth and recover Google Shopping visibility. This is a high-impact, hands-on role where you will own the SEO strategy end-to-end, working closely with the CEO and in-house web team. Our website previously attracted ~2,000 daily visitors but has experienced significant traffic decline, including a major Google Shopping drop in mid-2025. Your mission is to diagnose, resolve, and reverse this trend to restore and grow our digital presence. Key Responsibilities Immediate Priorities (First 60–90 Days): Diagnose and resolve Google Merchant Center visibility issues, including the 50% drop in Shopping clicks. Correct product feed brand attribution (currently 97% listed as “Unknown”). Collaborate with web team (FinestShops X-Cart) to ensure accurate brand data. Audit and optimize top organic landing pages (6 pages with 7M+ impressions but low CTR). Improve titles, meta descriptions, schema, and internal linking. Improve rankings for high-volume category keywords (e.g., “door threshold,” “door seal,” “door weather stripping”) targeting page 1, top 5 positions. Ongoing Work: Weekly SEO performance reporting (rankings, traffic, conversions). Continuous on-page optimization across category and product pages. Develop content strategy for buyer-intent and informational queries. Execute link-building campaigns with industry publications, contractor associations, and hardware blogs. Enhance technical SEO (Core Web Vitals, schema markup, site speed, mobile UX). Monitor Google Search Console and GA4, proactively addressing issues. Collaborate with web developers (FinestShops) and copywriters/blog team for technical and content improvements. Qualifications Required Skills & Experience: 5+ years of SEO experience for ecommerce brands. Strong expertise in Google Merchant Center & Google Shopping (critical — will be tested). Proven track record in recovering Google Shopping visibility drops. Hands-on experience with Google Search Console (manual actions, indexing, performance). Fluency in Google Analytics 4, including custom reporting. Technical SEO expertise (schema markup, site speed, mobile UX, internal linking). On-page SEO mastery (title tags, meta descriptions, keyword research, content optimization). Familiarity with ecommerce platforms (X-Cart, Shopify, etc.). Strong written English skills for US-based audience. Self-directed, organized, proactive problem-solver.