SEO Specialist

SEO/GEO Specialist Location: Portugal, Lisbon (hybrid) Contract: Permanent - Full Time About Us Cyncly is a global technology powerhouse with 2,400+ employees and 70,000+ customers across 100+ countries. Cyncly transforms the way customizable products and spaces are imagined, designed, sold, managed and made. Our end-to-end software solutions connect professional designers, retailers and manufacturers to the world's largest repository of product content. Today, our business spans across the Kitchen & Bath, Furniture, Window, Glass & Door, and Flooring industries with operations in North & South America, Europe, Asia Pacific and Africa. Cyncly brings over 30 years of experience to deliver more value for our customers through an expanded portfolio of end-to-end solutions. Our global presence allows us to provide world-class support and sales with a local touch, providing the best possible customer experience. Cyncly is now embarking on an exciting journey as we continue to expand through strong organic growth and complementary acquisitions, backed by leading growth private equity firms specialized in technology. Key Position Responsibilities include: Develop and execute Cyncly's global and international SEO, GEO and localisation strategy to increase organic growth, visibility and digital experience performance across all markets. Increase Cyncly's presence across traditional search, AI-generated results, AI overviews, conversational search platforms and Large Language Models (LLMs). Optimise organic performance across the B2B SaaS conversion funnel, partnering with Marketing Operations and Marketo teams to improve lead generation, conversion, pipeline and revenue contribution. Establish governance, standards and scalable processes across Content, Global Production, Digital Experience and Regional Marketing teams, ensuring SEO and GEO best practices are embedded into content creation and optimisation workflows. Drive SEO, GEO and conversion optimisation within Optimizely CMS and CMP, supporting effective page development, content governance and continuous improvement. Define, prioritise and deliver technical SEO requirements through Product and Engineering sprint cycles. Lead SEO keyword research, opportunity assessment and competitor analysis, ensuring insights inform content strategy, optimisation priorities and AI recommendations. Own monthly SEO and GEO reporting, measuring performance across the funnel from brand visibility through to organic pipeline and revenue impact. Use analytical, data-driven insights to optimise rankings, organic traffic, conversion performance and commercial outcomes. Collaborate across multiple time zones with global stakeholders, agencies and cross-functional teams to deliver strategic growth initiatives. Key Deliverables Global SEO & GEO strategy and roadmap. Localisation and international SEO framework. Monthly SEO/GEO performance and pipeline impact reporting. Technical SEO backlog and sprint requirements. Competitor intelligence and keyword opportunity programme. Optimizely CMS/CMP governance and optimisation standards. Marketo SEO-to-conversion optimisation framework. LLM visibility and AI search authority programme. Required Qualifications and Experience: Proficiency with a range of SEO and Ai tools including Google Analytics 4, Google Search Console, Google Trends, SEMrush, Screaming Frog. Optimizely CMS and agentic Opal Awareness of conversion rate optimisation best practices Have a minimum of 3/4 years of experience within a similar SEO role Proficient in managing SEO activity end-to-end; from briefing through to delivery and optimisation Analytical and data-driven - using data insights to optimise ranking Required skills and competencies Good collaboration skills and positive attitude An inquisitive mind which drives you to understand Google's algorithms and predict what changes might be coming A genuine interest in SEO and/or digital marketing A commitment to keeping your technical skills and knowledge up to date A good understanding of search engines and the emerging impact of A.I Strong analytical skills for understanding ranking algorithms Good project management skills to work systematically and keep complex projects on track Strong listening and interpersonal skills Creative thinking and hands-on execution Self-motivated, conscientious and diligent Able to work under pressure Able to work independently and as part of a global team Ability to work in a globally distributed, fast-paced, cross-functional team environment Proactive and solution oriented Professionally committed and willing to learn Working for Us At Cyncly, we call our team OneCyncly, a reflection of how we work together as one, united by our purpose: powering businesses that bring spaces to life. Our strength comes from our diversity of experiences, perspectives, and skills — and we thrive when we work together with openness, trust, and respect. Here, you’ll join a group of colleagues who take ownership, solve problems, and focus on making an impact. We embrace curiosity, welcome new ideas, and see mistakes as opportunities to learn. You’ll have the freedom to work flexibly and autonomously, supported by teammates and leaders who are committed to your growth. We celebrate the different ways people contribute and encourage everyone — from every background — to bring their authentic self to work. Because when we collaborate, challenge each other, and share what we know, we build something better together. If you want to work in a place where your ideas matter, your growth is valued, and your work shapes the spaces people live, work, and play in — come join us.