SEO Specialist

SEO Specialist Parimatch is a global #1 Crypto Sportsbook and Casino company with over 30+ years in betting and gaming industry. We create digital experiences where sports, technology, and crypto meet, focusing on fast transactions, high limits, and premium user experience. With 4,000+ professionals and operations across 15+ countries, Parimatch is a global ecosystem driven by product innovation, advanced technology and customer experience. In this role, you will: Protect Branded SEO Traffic: Audit and monitor branded query rankings across assigned GEOs (LATAM, Tier 1-2 EU, CIS, SA, UZ, KR, JP) to defend TOP-1 positions against competitor squatting and traffic interception. Drive Non-Branded Traffic Growth: Develop, test, and scale non-branded SEO strategies (e.g., crypto casino queries, slot page traffic) on mirror domains to increase non-branded organic traffic share from ~3% to ~8%. Ensure Operational & Domain Isolation: Maintain strict separation between core brand assets and non-branded mirror site experiments to protect primary revenue sources from risk or search engine penalties. Execute GEO & Market Analysis: Perform keyword research, search volume analysis, and SERP competitive mapping for assigned international markets, including non-standard search engine environments (e.g., Naver, Yandex). Lead SEO Testing & Forecasting: Formulate and execute 2–3 experimental hypotheses quarterly, tracking early indexing/ranking signals and establishing quantitative forecasts for traffic, registrations, and First Time Deposits (FTDs). Manage Independent Reporting & Iteration: Independently own assigned GEOs, resolve brand rank losses, and deliver risk assessments, hypothesis evaluations, and quarterly scaling plans to the team. Skills you’ll need to bring: iGaming / Gambling Industry Background: Hands-on SEO experience in the casino, betting, or iGaming vertical, including work with mirror/duplicate domains and local jurisdictional indexing cycles. Brand Protection Expertise: Proven track record in branded rank tracking, competitor SERP defense, and counteracting competitor brand bidding or squatting. Multi-GEO Strategy & Non-Brand Research: Proficiency in managing multi-market SEO across diverse regions and conducting deep keyword research/competitor analysis for non-branded queries. Technical SEO & Domain Risk Management: Mastery of technical SEO fundamentals (crawling, indexing, canonicals, robots.txt, sitemaps) specifically tailored to safely managing mirror site structures without threatening the core brand. SEO Analytics & Tooling: Expertise with industry tools (Ahrefs, Semrush, Google Search Console, rank trackers) and the ability to map SEO metrics (rankings, organic traffic) directly to business KPIs (registrations, FTDs). Nice to have: Advanced Mirror Domain Structures: Specialized experience architecting and managing complex multi-domain or mirror site network setups within the gambling sector. Alternative Search Engine Knowledge: Deep familiarity with non-Google search engine algorithms and optimization practices (e.g., Naver for Korea, Yandex for CIS). English Proficiency: Strong written and verbal English skills for team coordination, hypothesis presentation, and reporting. We care about you: Vacation: Reset. Recharge. Come back stronger. Sick Leave Allowance: Health is power. We designed the system to support you. Benefits Model: Your budget, your rules – spend it where it counts. Day one, it’s yours. No waiting, no barriers. Training Balance: Learn fast. Grow faster. Upskill, stay ahead, and keep your edge sharp. Team Building: Stronger together. We connect, compete, and celebrate – great teams don’t happen by accident. Generation Program : Focused on boosting the potential of children within our families. Work & Fun Balance: Driven at work, alive beyond it. Events, surprises, and shared moments keep our spirit high and our energy unstoppable. Taking care of our people is an integral part of Parimatch shared values, ensuring a supportive and positive workplace culture. Division Parimatch Locations Europe Remote status Fully Remote Employment type Full-time