Shopper Marketing and E-commerce Executive

Job Title: Shopper Marketing and E-commerce Executive

Reporting to: Shopper Marketing and E-commerce Controller

Department: Mainstream UK

Location: Homebased, plus meetings in Rainham, Essex (Classic Site) and various off- site meetings with the wider Mainstream team (1 per month in Huntingdon), customers and agencies.

Work Pattern: This role will be home-based with the requirement to travel to / from but not exclusively i.e.

• Office (Rainham, Essex) once per week
• Team meetings
• Retailer meetings
• Agency / 3rd party meeting

A valid Driving Licence is required for this role

Overall purpose of job:

We have an exciting opportunity for a Shopper Marketing and E-commerce Executive for the UK & ROI markets, to join the Mainstream Commercial Team.

• The successful candidate will be responsible the implementation of the Shopper Marketing strategy for both bricks & mortar and retailer online across the Multiples, Convenience, Discounter, ROI and Online channels (omni-channel).
• There will also be the opportunity to lead the development of in-store and online campaigns with retailers.
• The role will encompass:
• Support further the development of Shopper and E-commerce focus within the business.
• Increased engagement with the trade.
• Support to develop market leading Shopper campaigns.
• Develop insights via research, campaign analysis, industry reports & network and turn these into actions / campaigns that will deliver learnings and / or return on investment.

This role involves working in a fast-paced everchanging environment, requires a pro-active & creative approach and deliver against specific timescales.

Key areas of responsibility:

• Support with the development and implementation of Shopper Marketing to include retailer.com initiatives / tactics across the Multiple, Discounter, Convenience, ROI & Online channels:

To align with the Category vision, Brand strategy and individual retailer/channel objectives.

To be market leading with the aim of driving shopper acquisition, retention of shoppers and turn them into brand loyalists.

To be delivered through a shopper lens, creative & out-of-the box thinking to clearly differentiate Tilda from competitors and for Tilda to be seen as a shopper though-leader.

• Understand the Shopper including .com path to purchase with the aim to maximize influencing and converting shoppers at key / most relevant touchpoints.
• Support with the development of best in class Online & Mobile optimisation (brilliant basics):

Responsible for understanding platform guidelines at retailer / channel level.

Responsible for implementation (Brandbank / self-serve) and maintenance tracking dashboards.

• Analyse all Shopper and .com campaigns with the aim of gathering insights and learnings for future campaign planning.
• Share campaigns, learnings and performance at retailer level with relevant Account Manager to leverage with customers.
• Build strong relationships with retailer media contacts.

Leverage opportunities to be the brand of choice during key calendar events, retailer initiatives and cross category collaborations.

• Pro-actively identify and implement cross-category collaborations.
• In this cross functional role it will be essential to build strong and collaborative relationships across the wider business with focus on cross-sector.
• Work closely with Tilda’s chosen agencies / 3rd party suppliers to support the development of shopper focussed campaigns, creative & message and hold them accountable for success.
• Including campaign, creative and content development > briefs, ideation, liaise with the Marketing for input and final sign-off.
• Industry and competitor campaign / activation tracking.
• Build external network with the aim of bringing learnings and insights into the business.
• Take a lead on developing internal reports for example monthly Shopper Marketing and E-commerce activity reporting.
• Develop, manage and implement an always-on media plan for a strategic Online retailer.

Qualifications/Experience required:

• Ideally 2 years’ experience within a similar role / E-commerce marketing.
• Hold a degree level or equivalent qualification.
• Experience in analysing data, drawing conclusions and insights.
• Liaising with and briefing Shopper Marketing campaigns to creative agencies.
• Excellent communication skills as this role requires engagement across multiple internal and external stakeholders.
• Be highly organised and driven.
• Ability to operate in a fast-paced environment.
• Be able to manage multiple tasks / projects as well as a diverse workload.
• Be pro-active, action orientated and be able to use initiative.