Shopper Marketing Manager

Shopper Marketing Manager – Trade Marketing & Customer Activation

Location: Neuss, North Rhine-Westphalia, Germany

Work model: Hybrid (2–3 office/remote days per week)

Job type: Full-time

Role Overview

An opportunity is available for a Shopper Marketing Manager to drive customer activation across drugstores, grocery and discount retail channels in Germany. The role translates brand and category objectives into effective in-store execution, with a focus on physical availability, shopper insights and customer partnerships.

Key Responsibilities

• Lead customer activation across multiple product categories and brands within the German drugstore channel.
• Translate brand and category strategies into effective in-store activation plans and execution.
• Develop customer-specific visions and act as the key activation contact for retail partners.
• Analyse shopper behaviour, customer performance and competitor activity to identify opportunities.
• Develop innovative activation concepts and build customer partnerships to test new approaches.
• Collaborate with cross-functional teams on shopper insights, promotional performance, product launches, sales materials and market trends.
• Use customer sell-out data and retailer data platforms to inform decisions and improve performance.

Requirements

• University degree in Economics, Business Administration or a related field.
• Initial professional experience in shopper marketing, trade marketing or customer activation within the FMCG industry.
• Strong understanding of the German retail customer landscape.
• Excellent analytical and problem-solving skills.
• Creative mindset, with an interest in innovation and challenging existing approaches.
• Strong stakeholder management, organisational and prioritisation skills.
• Ability to work effectively under pressure.
• Fluency in written and spoken German and English.

Benefits

• 30 days of paid annual leave.
• 30 work-from-anywhere days per year.
• Flexible hybrid working arrangements.
• Structured professional development, training and learning opportunities.
• International and cross-functional career development.
• Modern office with canteen, complimentary beverages and fruit.
• Access to a gym and fitness classes.
• Employee discounts and corporate benefits.