Shopper Marketing Manager

The Shopper Marketing Manager is responsible for turning brand demand into purchase at the point of sale. This role sits at the intersection of brand, retail, and growth developing strategies and programs that influence shoppers in the moments that matter most. You will own the execution of high-impact retail and digital programs that drive conversion at retailer partners and bring the brand to life where customers are making purchasing decisions. This role requires both strategic thinking and hands-on execution across retail media, in-store programs, retailer.com pages, promotions, and merchandising. What You’ll Own Retail & Shopper Strategy Develop and execute shopper marketing strategies across key retail accounts. Build programs that drive conversion at shelf, online PDPs, and retailer media networks. Partner with retail team and digital team to support key retailer launches and initiatives. Retail Media & Digital Shelf Plan and manage retail media programs (Walmart Connect, Target Roundel, Instacart, Aisle, etc.). Optimize digital shelf presence including PDP content, store locators, images, A+ content, and retailer landing pages. Track and improve conversion performance across retailer.com platforms. Promotions & Merchandising Plan promotional calendars in partnership with sales and finance. Develop merchandising concepts including endcaps, displays, and retail activations. Ensure promotional programs are aligned with brand positioning and margin goals. Retail Launches & Programs Support new retail launches with strong shopper programs and storytelling. Develop toolkits and marketing support for retail partners. Create cross-channel campaigns that support both brand awareness and retail sell-through. Performance & Insights Track performance of shopper marketing initiatives and optimize programs over time. Analyze retail media, promotional performance, and in-store execution data. Translate insights into actionable recommendations for sales and marketing teams. What Success Looks Like Strong retail sell-through and velocity across key accounts High-performing PDPs and digital shelf presence Retail media programs that drive efficient conversion Seamless collaboration between retail, brand, and digital teams Retail partners that view our brand as a best-in-class marketing collaborator