Social Community Engagement Specialist (Part-Time)

Overlapping with Monday to Friday 9am to 5 pm PT

ASAP

About the Role

We’re looking for a proactive, personable, and detail-oriented Social Community Engagement Specialist to manage day-to-day interactions across our social media channels. The ideal candidate understands how to build authentic relationships with online communities and can represent a brand through engaging, thoughtful, and on-brand communication.

In this role, you’ll respond to comments and direct messages, proactively engage with creators, partners, and fans, and help foster a positive and active online community. You’ll also monitor conversations, identify emerging trends, and flag relevant opportunities or potential issues to the marketing team.

We’re looking for someone who can write in a fun, warm, and conversational brand voice while helping strengthen audience relationships and brand affinity.

Key Responsibilities

Monitor and manage day-to-day engagement across social media accounts.

Respond to comments, direct messages, and audience questions in a timely, friendly, and on-brand manner.

Proactively engage with creators, partners, fans, and relevant online communities.

Build authentic relationships with followers and help foster a positive brand community.

Maintain a consistent brand voice across all social interactions.

Monitor conversations and identify emerging trends, recurring questions, and opportunities for engagement.

Flag sensitive comments, customer concerns, potential reputational issues, and relevant trends to the marketing team.

Collaborate with the marketing team to ensure community interactions align with broader brand initiatives and campaigns.

Experience managing social media communities or engaging with audiences on behalf of a brand.

Strong written English, with excellent grammar, spelling, and communication skills.

Ability to adapt writing style to a brand voice that is fun, warm, and conversational.

Experience with food, lifestyle, or consumer brands is preferred.

Strong understanding of social media platforms, audience behavior, and online engagement best practices.

Good judgment when responding to questions, handling sensitive interactions, and escalating issues.

Proactive, organized, and detail-oriented, with the ability to work independently in a remote environment

Experience managing social communities for CPG, food, lifestyle, or consumer brands. Familiarity with Instagram, TikTok, and other relevant social media platforms. Experience engaging with creators, influencers, brand partners, and online communities. Understanding of social media trends, audience behavior, and community-building best practices. Experience with social listening, monitoring brand mentions, and identifying emerging trends. Familiarity with social media management tools such as Sprout Social, Hootsuite, or Later. Experience using customer support or social inbox tools to manage comments and direct messages. Ability to identify user-generated content (UGC) opportunities and encourage audience participation. Experience escalating sensitive comments, customer complaints, or potential reputational risks. Familiarity with brand voice guidelines and adapting communication to different audiences. Basic reporting skills, including tracking engagement, response times, and recurring audience feedback.

Social Media Platforms -Instagram, TikTok, Facebook Social Media Management- Sprout Social, Hootsuite, Later Communication -Slack, email Documentation & Reporting- Google Sheets, Google Docs Customer Engagement- Meta Business Suite, social inbox tools