Social Media and Content Specialist

POSITION: Social Media and Content Specialist LOCATION: Remote, CA JOB TYPE: Full-time, exempt Reports To: Social Strategy and Content Manager THE ROLE We are seeking a creative and results-driven Social Media and Content Specialist to help oversee and grow our online presence across social media platforms. In this role, you will develop and execute social media content, manage day-to-day social media activities, organize content, and analyze performance metrics to optimize campaigns. The ideal candidate has a strong understanding of social media trends, excellent communication skills, and experience with content management tools. You will collaborate with marketing, design, and program teams to ensure cohesive brand messaging. ABOUT YOU Creativity is the lava that flows through your veins. You are an idea machine with an insatiable capacity to make cool stuff. You are also a citizen of the internet, speaking its languages fluently and knowing instinctively how to translate complicated or even boring ideas into compelling stories. You don’t take yourself too seriously, and see feedback for the gift it is, because it always makes the work (and you) better. And most of all, you’re in the game for the love of the movement, whether the algo is in your favor that day or not. 4 likes or 4,000, you know what stories move hearts, minds, and follows. Making social content is FUN for you. Because after all, it should be fun to change the world. PRIMARY RESPONSIBILITIES Create engaging social content tailored to specific goals and target audiences, including static and video creative. Oversee day-to-day execution of social channels (IG, LI, FB, YT, and more), including but not limited to posting, responding to direct messages, community engagement, and monitoring comments. Post social content consistently and frequently to maintain an active and engaged presence on all platforms. Maintain Eat Real’s digital asset management system, keeping content organized and up-to-date. Stay up-to-date on social media trends, tools, and best practices, incorporating new ideas into our social media efforts. Provide regular reporting to inform strategy and decision-making. Collaborate with cross-functional teams to ensure a cohesive and integrated approach to social media comms. The above is an overview of the job; as needs arise, there will be additional miscellaneous responsibilities. REQUIREMENTS 1-2 years of experience managing professional social media accounts, startup experience preferred Content management experience Experience with using Capcut to create long and short form videos Graphic design experience, ideally in Figma Alignment with team values: We Serve Heroes — And Each Other Be a Great Hang Make Every Day Better Leave Room for Magic Builder mindset: comfort with ambiguity, enjoys starting from scratch Strong collaborative & inclusive working style Self-direction, integrity, tenacity, and a “let’s get it done” attitude Clear, structured, and responsive communication Know your way around cloud-based software applications, including Asana, Slack, Zoom, G Suite, Figma, Video Editing Software, and DAM Software COMPENSATION For this role, the estimated base salary range is between $65,000-S80,000. The actual base salary will vary based on factors, including market and individual qualifications, which are objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. Our employees’ health and well-being come first. Our benefits package includes: Comprehensive medical, dental, and vision coverage Spring Health mental wellness subscription Parental leave program Unlimited PTO 401K OTHER REQUIREMENTS Eat Real is a 100% remote environment based in California. Must be able to work remotely—preference for Bay Area location. Work schedule is flexible with availability during standard business hours expected, as well as flexibility for evenings or weekend hours for special events and meetings, as needed. Ability to travel as needed; driver’s license and ability to lift up to fifty pounds required. WHAT ELSE YOU NEED TO KNOW Eat Real is an equal-opportunity employer. We are committed to creating a diverse, equitable, and inclusive environment in our organization and in our work. Eat Real is the only national doctor-led, foodservice-approved nonprofit on a mission to put real food on the table—at school, at home, and in local and national policy. We believe every child deserves a healthy, delicious future on a livable planet, and public school cafeterias are the most impactful solution to solving America’s children’s health crisis. Through our award-winning K-12 certification program, we give foodservice leaders the framework and support they need to make school menus delicious, nutritious, and responsibly sourced. Together with a community of foodservice professionals, doctors, food advocates, chefs, and parents, we raise awareness about the power and urgency of serving real food at every meal. And from the cafeteria to the Capitol, we advocate for policies and standards that ensure every child has access to nourishing food. The cafeteria can change the future—for our kids, our communities, and our planet.