Social Media Assistant for a Restaurant in Australia (Home Based Part Time)

Client Information The client is an upscale hospitality venue specializing in modern Sri Lankan cuisine and craft mixology. By blending traditional Ceylon culinary heritage with contemporary techniques, the business offers a dynamic menu centered on shareable small plates, signature curries, and spiced grill items. The food offering is paired with a specialized beverage program featuring regional spirits like Arrack and spice-infused cocktails, all served within a styled space defined by rich cultural accents, natural wood finishes, and curated music programming tailored for casual dining, social gatherings, and private events. Job Description • Manage the restaurant's social media presence across Instagram, TikTok and Facebook. • Create and maintain a social media content calendar. • Create engaging Reels, TikToks, Stories, posts and short-form video content. • Use the real photos and videos provided by the client to create content. • Introduce the local audience to the cuisine by explaining dishes, ingredients, traditions, flavours and the stories behind the food. • Make unfamiliar dishes feel approachable and encourage people to try them. • Showcase the restaurant's personality, atmosphere and people, not just the food. • Write engaging captions, hooks and calls-to-action. • Respond to comments, messages and customer interactions. • Monitor social media trends and identify relevant content opportunities. • Build relationships with local food creators, influencers, photographers, community groups and relevant businesses. • Encourage and utilise customer-generated content and reviews. • Track performance and provide insights into what content is working. • Support promotions, events, launches and seasonal campaigns. Must Haves • Previous experience managing business social media accounts. • Strong Instagram and TikTok experience, particularly Reels and short-form video. • Experience creating and editing photos and videos. • Strong visual eye and understanding of engaging food content. • Excellent written English and communication skills. • Highly creative and able to generate fresh content ideas. • Understanding of social media trends and audience engagement. • Able to work independently and meet deadlines. • Previous restaurant, café, hospitality, food or consumer brand experience is preferred. Nice to Haves • Experience launching or promoting a restaurant or food brand. • Experience introducing an unfamiliar cuisine to a new audience. • Meta Business Suite proficiency/experience. • Proficiency in Canva, CapCut, Adobe or similar. • Basic paid social media knowledge. • Existing restaurant, food or hospitality content portfolio. • Food photography and styling experience. • Experience working with local influencers and creators. Home Office Requirements Please only apply for this role if you have the following home office requirements: · Perfectly working headset and webcam · Stable internet connection of at least 25 Mbps ~ 50 Mbps · Up to date computer system with a minimum of Windows 10 or later and macOS Monterey (12.0) or later · Quiet room with no distractions or background noises · A backup plan if the power goes out or if your internet connection becomes unstable during your shift Only applicants meeting the strict criteria above will be contacted. Connect With Us https://virtualcoworker.com.ph https://virtualcoworker.com/our-culture https://www.facebook.com/virtualcoworker https://www.linkedin.com/company/virtual-coworker