Social Media & Community Manager

Social Media & Community Manager About the Role We are looking for a Social Media & Community Manager to lead the social strategy, native format creation, and community development across digital channels for an online casino and sportsbook operation. We are looking for someone progressive, highly digital, creative, analytical, and deeply knowledgeable about social media, digital culture, social-first content, and online communities. A profile with real experience in social strategy, native format creation, and community development for B2C brands. We are not looking for a profile focused solely on publishing posts, replying to comments, or executing pre-defined calendars. This position requires creative judgment, the ability to generate original formats, metrics analysis, content coordination, and ownership over the brand's social growth. What You'll Do Lead the social and community strategy for our brands. Define the role of each channel: Telegram, Reddit, TikTok, Instagram, YouTube Shorts, X, and other relevant channels. Create and coordinate native formats for social media and digital communities. Build an editorial calendar with campaigns, trends, recurring content, casino, sportsbook, sports, entertainment, and current events in line with business direction. Develop social-first content: short video, clips, stories, memes, UGC, creators, livestreams, community dynamics, and conversational formats. Develop and energize communities on channels such as Telegram, X, Instagram, and other relevant digital spaces. Work on content linked to online casinos: games, launches, providers, experiences, entertainment, campaigns, promotional mechanics, and brand moments. Work on content linked to sportsbooks: sports calendar, matches, competitions, major events, previews, sports news, and community dynamics. Collaborate with acquisition to identify organic pieces with amplification potential. Collaborate with acquisition, retention, CRM, VIP, Data and Analytics, and Management to align messaging, campaigns, and learnings. Coordinate creators, editors, designers, freelance journalists, or external collaborators as required. Analyze social and community metrics, turning results into actionable learnings. Use AI for ideation, scripts, copywriting, research, analysis, subtitles, versioning, and productivity. What We're Looking For Professional English. Solid experience in social media, social content, community building, branded content, or social strategy. Deep knowledge of TikTok, Instagram, Reels, YouTube Shorts, X, Telegram, Reddit and digital culture. Ability to create and develop native social media formats. Ability to build and energize digital communities. Creative, editorial, and visual judgment. Analytical mindset to read metrics, understand audiences, and improve content. Genuine interest in online casino, sports, football, entertainment, gaming, and digital culture. Good writing skills and sensitivity to adapt tone, format, and message to each channel. Ability to coordinate content production with internal and external profiles. A fast, curious, autonomous profile with a hunger to build. Especially Valued Experience (2+ years) with B2C brands, online casino, sportsbook, sports, entertainment, gaming, iGaming, apps, fintech, e-commerce, consumer brands, digital media, or social-first agencies. Having worked with TikTok, Reels, Shorts, Telegram, creators, UGC, short-form video, or digital communities. Experience creating editorial calendars, recurring formats, community dynamics, and content linked to current events, entertainment, casino, or sports. Experience with metrics such as reach, engagement, views, retention, shares, saves, comments, community growth, participation, and performance by format. Knowledge of tools such as CapCut, Canva, Metricool, Later, Sprout Social, Hootsuite, TikTok Creative Center, Meta Business Suite, Telegram, Notion, or Airtable. Experience using AI applied to content, analysis, planning, and productivity. Experience in entertainment, sports, gaming, online casino, sportsbook, apps, consumer, or digital brands with high content frequency will be especially valued. The Perks Competitive Compensation: A great salary that values your skills and what you bring to the team. Top-Tier Health & Dental: We’ve got you covered from head to toe with comprehensive medical and dental insurance. Fitness Benefit: We invest in your wellness-whether you love hitting the gym, yoga classes, or regular workouts. Free Commuter Parking: Skip the parking stress (and the cost) with your own dedicated spot right at the office. Weekly Team Meals: Food is on us. We gather for delicious weekly team lunches to connect and unwind. Epic Events & Parties: From milestone celebrations and high-energy team-building days to unforgettable holiday parties. Growth & Development: We don’t just want you to do a job; we want you to grow. Tap into learning opportunities to expand your skillset. An Inspiring Workplace: Work in a vibrant, collaborative environment where your ideas matter and your day-to-day experience is prioritised. Locations Saint Julian's, Malta Remote status Hybrid About Dinotech DinoTech Ltd is a Maltese based software company founded by a number of enthusiasts who wanted to bridge the gap of technology within the I-Gaming industry. Coming with a number of years experience in a number of B2C gaming companies DinoTech founders understood the struggles and limitations with the technology in the gaming business. Taking the experience and struggles faced in the past we have developed a platform which is in line with todays expectation off I-Gaming providing our customers the right tools and a scalable solution to operate their business using a more lean and efficient approach while having the ability to have a competitive edge in todays market. Applicant tracking system by Teamtailor